The second music video 'Beautiful' from IU's remake album 'Flower Bookmark 3' has been released.
The agency EDAM Entertainment revealed the music video for the track 'Beautiful' from IU's third remake album 'Flower Bookmark 3' through IU's official YouTube channel at 12 a.m. on the 29th. This is the second music video showcased following the title track 'Never Ending Story,' featuring witty direction and symbolic narrative.
The music video starts with the familiar lyrics and melody, "I want to see you once, see you twice, and keep wanting to see you." A boy with a shining face and a girl shrouded in shadows appear as the protagonists, showcasing various moments from their childhood to adulthood. As time passes, the boy wears a mask to hide the discomfort caused by his own light and encounters a girl who also wears a mask, drawing them toward each other.
In the rooftop scene featuring IU and Cha Eun-woo, the two remove each other's masks and reveal their true faces, embodying a narrative of seeing each other as they truly are. At this moment, the lyrics "You resemble a beautiful person like the violets of May" and "I will not be ashamed of flying high" enhance the immersion.
The final part of the video presents a twist ending using the advertisement format of electronic devices, emphasizing contrast, along with narration by Cha Eun-woo and IU, offering a unique enjoyment. The fresh story composition and sensory visual beauty provide a different charm from the previously released music video 'Never Ending Story.'
'Beautiful' is a remake song reinterpreting the classic emotion of the original song of the same name by the legendary Korean rock artist Shin Jung-hyun in a modern style. The arrangement was handled by the group Balming Tiger, which has pioneered the alternative K-pop genre, with member Sokgum also participating in the lyrics and composition of the outro.
The music video direction is led by Lee Soo-ho, a member of Balming Tiger and an active visual director, with creative director San Yan joining to delicately connect the emotional threads of the song and video. Cha Eun-woo, who garnered keen interest even before the news of his cameo, also appears towards the end of the video, leaving a strong impression.
IU's remake album 'Flower Bookmark 3' can be enjoyed through various music streaming sites, and the music videos for the title track 'Never Ending Story' and the included song 'Beautiful' can be viewed on IU's official YouTube channel.
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