The movie 'Big Deal' is gaining attention on social media even before its release with 'Top Soju.'
Recently, the film 'Big Deal' (provided/distributed by SHOWBOX, produced by The Lamp) is generating explosive interest with a special promotion.
Events allowing people to taste Top Soju first are representative examples. The 'Top Soju,' which is a national soju and serves as a connection between Jong-rok (Lee Je-hoon) and In-beom (Lee Jay-hoon) in the film, has appeared as a real product through a special promotion with Bohae Brewery.
As the season of night markets has begun, news of the Top Soju pop-up at Mansun Hof (located at 13-gil Euljiro, Jung-gu, Seoul), running for about two weeks since the 19th, is receiving a heated response on social media. The area around Mansun Hof is covered with visuals from 'Big Deal,' and there are even social media events giving away Top Soju. This provides a unique experience for moviegoers waiting for the film, prompting a flood of celebratory photos reflecting its popularity. Additionally, a soju truck event featuring Lee Je-hoon, who plays the role of Pyo Jong-rok in 'Big Deal,' is scheduled to take place at the original Mansun Hof rooftop on the 25th, further increasing interest in the promotion.
On the 16th, Kyunghee University held a photo zone and live event using visuals from 'Big Deal.' At the event, a green booth reminiscent of a soju bottle and ice boxes filled with Top Soju created a cool atmosphere. The event also featured a roulette event where participants could choose the highlights of 'Big Deal' and match their grades, offering opportunities to win pre-sale tickets for Top Soju and 'Big Deal,' naturally grabbing the attention of prospective audiences.
Conducting unprecedented promotional events, the movie 'Big Deal' is set to amplify expectations among prospective audiences. The film tells the story of Jong-rok, a financial director whose life revolves around a soju company, and In-beom, an employee of a global investment firm focused solely on results, battling over the fate of the national soju amid the 1997 IMF financial crisis. It is scheduled to be released on the 30th.
[Photo] Provided by SHOWBOX.
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