Paik Jong-won, CEO of Theborn Korea, is considering granting his personal assets to improve communication with franchisees.
Theborn Korea announced on the 21st that it plans to establish a win-win committee this month to build an effective communication system with franchise owners.
Recently, CEO Paik Jong-won stated that he is focusing on management while halting additional broadcast activities and is reviewing the possibility of granting some of his personal assets for the operation of the win-win committee.
In this context, Theborn Korea actively encourages the establishment of a voluntary consultation body led by franchise owners to improve franchisee revenue and customer satisfaction, and plans to utilize the win-win committee as a constant communication channel between multiple consultation bodies and the headquarters.
Since February, as various controversies surrounding the company and CEO Paik Jong-won continued, Theborn Korea has been holding brand-specific meetings to meet with franchise owners to improve their revenue. In this process, CEO Paik Jong-won felt the need for a constant communication channel where franchise owners' opinions could be reflected.
Theborn Korea plans to involve franchise owners, headquarters employees, and external experts in the win-win committee. CEO Paik Jong-won is also expected to participate directly as needed to hear voices from the field.
A representative from Theborn Korea explained, "I realized that change would be difficult with one-off conversations. Through the win-win committee, we will not just collect opinions but work together to identify problems and develop practical solutions."
Additionally, CEO Paik Jong-won noted, "I have not been able to listen well to voices from the field. Ideally, I would like to meet all franchise owners, but realistically, it is difficult. Therefore, I plan to hold meetings with individual franchise owners through the win-win committee or actively meet with the franchisee consultation body to communicate," and he emphasized, "We will take measures to ensure that whatever we prepare for the franchise owners is not just delivered unilaterally, but that we gather various opinions beforehand to find out what they truly need and ensure that we do not leave even one owner behind."
CEO Paik Jong-won recently issued an apology concerning controversies surrounding Theborn Korea and announced plans to halt additional broadcasting activities. Previously, the projects that CEO Paik Jong-won had completed filming or are about to be released include MBC's "Chef of the South Pole," tvN's "Master of Business: Paik Sa-jang 3," and Netflix's "Culinary Class Wars," which will be available from Sept. 17 to Oct. 8.
[Photo] OSEN DB.
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