Park Myung-soo, who achieved an annual sales of 1.2 billion won with the chicken store from 'Boss's Ears Are Donkey Ears,' showcases the prowess of the former sales king to become a model for makgeolli.
KBS2's 'Boss's Ears Are Donkey Ears' (directed by Ahn Sang-eun, hereinafter 'Boss Ears') is a program for self-reflection and perspective-taking of bosses in South Korea to create a workplace that makes work enjoyable. The last 305th episode recorded a highest viewership rating of 6.6%, maintaining its status as the number one variety show during the same time slot for 154 consecutive weeks. (according to Nielsen Korea)
In the 306th episode of 'Boss Ears' airing on the 18th, Park Myung-soo will unveil the second installment of 'Walking into the Boss's House' with intern Yewon. Park Myung-soo noted, "A boss capable of becoming the true number one in the industry will come into this corner, as someone is ranked in the top three in the industry," meeting Kim Ki-hwan, the CEO of a 100-year-old makgeolli company, as the protagonist of 'Walking into the Boss's House' part two.
Kim Ki-hwan, whose family has been producing makgeolli for three generations, stated, "Fifteen years ago, our sales were below 200 million won, but we recently raised it to 50 billion won," showcasing the prowess that enabled him to achieve success at a young age while focusing solely on makgeolli. Hearing that there is currently no advertising model, Park Myung-soo's ears perked up, and he began a strategic approach to secure the top model position for the makgeolli company. Successfully making an impression on the spot with a facial expression while drinking makgeolli, Park Myung-soo aims to demonstrate the essence of sales by visiting the establishment with this momentum.
Park Myung-soo began by greeting the store owner, proclaiming, "I bring unshakeable confidence. My sales skills are amazing," which elicited laughter. He then blocked the stiff remarks of the salespeople to start by praising the food's taste. Loudly, he exclaimed, "This place is really generous; it's delicious," and added, "There's a makgeolli that goes well with this tasty food," commanding the salesperson, "Don't just eat, step out," showcasing the true nature of sales without letting up. Jun Hyun-moo exclaimed, "Wow~," unable to hide his surprise, stating, "This guy is a sales king."
With Park Myung-soo hustling to become a makgeolli model, it remains to be seen whether he can successfully secure a deal for makgeolli and, in turn, meet his goal of becoming a makgeolli model. The true value of the sales god Park Myung-soo will be revealed in the main broadcast of 'Boss Ears.'
Meanwhile, KBS2's 'Boss's Ears Are Donkey Ears' airs every Sunday at 4:40 p.m.
[OSEN]