Even the face genius Cha Eun-woo couldn't save an advertisement, but the 67-year-old chairman stepped in to rescue it. The number of views was a staggering 3 million. It was literally a "master of reversals."
The EBS variety show "Neighbor Millionaire" broadcast on the 14th revealed the unexpected story of how Chairman Jo Woong-rae overcame a management crisis during the COVID-19 pandemic by stepping in personally.
On that day, Chairman Jo said, "The company was really struggling due to COVID-19. At that time, I tried using top stars like Cha Eun-woo and (G)I-DLE's Mi-yeon as models, but it had no effect. In the end, I thought I might not be a star, but I should give it a try, so I appeared in the video," reflecting on that time.
The promotional video in which he appeared directly surprisingly recorded millions of views and gained explosive reactions. Seo Jang-hoon noted, "The chairman usually doesn't appear himself, but the chairman has a bit of flair." Chairman Jo humorously remarked, "I'm 67 years old, but compared to most entertainers, I'm a top model. Famous models are incredibly expensive. I stepped in to save on model fees and also saw results. The company didn't pay me either."
He stated, "It seems that trying to communicate sincerely with the public worked. I appeared in person, produced it myself, and broke the existing rules by utilizing social media. It was a kind of counterintuitive thinking." He added, "These days, young people recognize me. I'm at the top of the soju advertisement industry in South Korea. It may sound like bragging, but it's true," clearly expressing his confidence.
Regarding the earthen road that requires an annual maintenance cost of 1 billion won, he said, "Even if I die, I will leave a will to my children saying, 'Make sure to cover it with dirt.' Now, it's a fate that can't be avoided."
A 67-year-old chairman who did what even celebrity models could not accomplish. His authenticity and actions created another "legend."
(ssu08185@osen.co.kr)
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