The 'variety show trendsetter' Lee Soo-ji is returning as 'Wise Mom.'
Lee has recently celebrated her success at the 'Baeksang Arts Awards' and has been selected as the exclusive model for a premium diaper and wet wipes brand.
The brand, which is gaining recognition for its high-end baby products, noted, "We've chosen Lee Soo-ji, who is loved as a leading variety show personality, as our official model," and added, "We signed an advertising contract because Lee fits the concept of 'Wise Mom.'" It is particularly expected that the philosophy of 'being more meticulous about what I use for my child' from mom Lee Soo-ji aligns with the brand's 16-year commitment to safety, creating the best synergy.
Lee has been drawing significant attention by showcasing various alter egos such as 'Jamie Mom' and 'Shubli Mom' across various variety shows and YouTube. She has received overwhelming support from the MZ generation, especially as memes spread through social media. Lee, who gave birth in 2022 and is raising her son as a 'real-life mom,' has garnered empathy from all generations with her high level of reality and trustworthiness based on her experiences. Most importantly, she was recognized as a leading broadcast figure by winning the 'Best Female Variety Show Award' at the '61st Baeksang Arts Awards' held on the 5th, which has heightened interest as she is set to film an advertisement for 'Penelope' as her first collaboration with the brand.
Recently, during the advertising shoot, Lee perfectly embodied the 'Wise Mom' character, which was the concept of the advertisement. The brand emphasized that the story highlighted the real parenting chemistry between 'mom' Lee Soo-ji and the high-end parenting products, and added, "Lee's bright and cheerful personality blended well into the 'Wise Mom' character, maximizing 'parenting empathy storytelling.'
[Photo] Provided by Penelope
[OSEN]