Actors Go Youn-jung and Cha Eun-woo finally met in the emotional campaign of the fashion brand MARITHÉ FRANÇOIS GIRBAUD.
RAY (CEO Shin Chan-ho)'s flagship brand MARITHÉ FRANÇOIS GIRBAUD unveiled its new campaign 'Call my name, MARITHÉ FRANÇOIS GIRBAUD' on the 13th, attracting attention.
This campaign is the first advertisement featuring the two actors, who have been active as the brand's iconic muses, together, and it has generated buzz as 'the meeting of two genius faces' even before its release. Notably, the director Yu Gwang-gyeong, known for his meticulous sensibility and high-quality direction in the domestic advertising industry, captures the unique visuals and chemistry of the two actors as if it were a film.
The video, themed around 'names', illuminates the beginning of a relationship and the moment of consolidation through the act of calling each other's names. Go Youn-jung and Cha Eun-woo narrate the brand names 'MARITHÉ' and 'FRANÇOIS GIRBAUD', respectively, delicately portraying the emotional flow that transforms ordinary words into something special.
In particular, the moments of contact, characterized by a sensory perspective and gentle intersections, evoke various interpretations and emotional waves in viewers. The characteristic emptiness and tone of the French mood, along with the warm texture unique to 16mm film cameras, convey a lyrical quality and inherent warmth that differ from digital video.
The campaign video was released in 15- and 30-second versions on the official MARITHÉ FRANÇOIS GIRBAUD YouTube channel starting at 10 a.m. on May 13. It can also be found in various formats in TV commercials, Netflix, outdoor advertisements around Dosan-daero, subway stations, and on Korean Air flights.
Meanwhile, Go Youn-jung is currently performing passionately in the tvN drama 'One Day, Slumbering Medical Residents' as the main character Oh Yi-young. Cha Eun-woo is showcasing a turning point in his acting in MBC's 'Wonderful World' and is also making a mark in the fashion industry through collaborations with global brands.
[Photo] MARITHÉ FRANÇOIS GIRBAUD
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