Comprehensive content corporation ByPop M Studio has established a rookie actor management company "ABM COMPANY" and declared an expansion from a content creation-focused corporation to an "IP incubating platform" that encompasses talent discovery and growth.
ABM COMPANY stands for Artist Branding & Management, building a new concept management system centered on branding rookie actors, content linkage, and tailored strategies for digital natives.
ByPop M Studio is a content corporation leading the digital content era as a storytelling partner, possessing extensive production experience in movies, dramas, music, publishing, and advertising. Recently, it has gained industry attention with the box office success of distributed films such as "Firefighter," "Hitman," and "Bets."
The launch of ABM COMPANY is a strategic declaration by ByPop M that it will apply the box office data, distribution channels, and SNS-based viral capabilities gained from content production to the growth of rookie actors.
ABM COMPANY plans to establish a dual track structure that separates management and branding while absorbing the advantages of existing management systems, with a triple index selection criterion that diversely quantitatively evaluates rookie actors' acting skills, visuals, and SNS influence. Additionally, it aims to quickly adapt to the rapidly changing content market by building an optimized matching system with leading production companies to propose a new talent nurturing model.
A ByPop M Studio official noted, "ABM COMPANY will serve as a hub for actor branding and content consolidation, not just management," stating the intention to create a structure where individual actors become brands, transcending the existing industry framework.
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