This summer, the film 'Big Deal' (distributed by SHOWBOX, produced by The Lamp), which opens the box office peak season, features 'Taps Soju', the national soju and a medium connecting Jong-rok and In-beom, which will be released on May 21 (Wednesday).
'Taps Soju', the medium that connected the very different characters Jong-rok (Yoo Hae-jin) and In-beom (Lee Je-hoon) in 'Big Deal', announces its official launch. 'Taps Soju' is a new product presented ambitiously by KUKBO in the film 'Big Deal', which In-beom described as 'smooth and fresh' after the first tasting at the factory. The product, released through a special promotion with Bohae Brewery, features the unique visual of the top label with the images of the two men, Yoo Hae-jin and Lee Je-hoon. It will be launched in a 360ml capacity with an alcohol content of 15 degrees.
'Taps Soju's release is an unprecedented initiative that Bohae Brewery is pursuing since its promotion with the film 'Taxi Driver'. As a new product from KUKBO, which is ranked number one in soju sales in South Korea, 'Taps Soju' will be available at CU and GS convenience stores in the Seoul metropolitan area. With its clean and fresh taste, which matches the film's quality, 'Taps Soju' is expected to capture the taste of the entire nation. More details about the release of 'Taps Soju' from 'Big Deal' can be found later on SHOWBOX's official SNS.
Meanwhile, the film 'Big Deal' is set against the backdrop of the 1997 Asian financial crisis. It tells the story of Jong-rok, the chief financial officer of a soju company whose life revolves around soju, and In-beom, an employee of a global investment firm focused solely on performance, as they confront the fate of soju in South Korea. It will be available in theaters nationwide on May 30 (Friday).
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