"All-rounder actor" Lee Sang-yi signed a contract with Chorokbaem Entertainment, heralding multiple upgrades.
Chorokbaem Entertainment is an entertainment company under Chorokbaem Media, which has been a leading domestic drama production company holding numerous popular intellectual properties (IP) for over 20 years, with top industry experts who have worked at major domestic entertainment companies introducing differentiated strategies centered around actors as it embarks on a new leap forward.
In relation to this, actor Lee Sang-yi announces a new start with Chorokbaem Entertainment, which is rapidly growing into an innovative entertainment company centered on actors in 2025, and will embark on comprehensive activities. Chorokbaem Entertainment actively pursued Lee Sang-yi for recruitment, focusing on his solid acting skills and irreplaceable ability to embody characters showcased in various works, as well as his versatility that encompasses variety and music activities.
Actor Lee Sang-yi began his career on the theater and musical stage, capturing attention with a powerful performance as the antagonist in the drama "Prison Playbook." He later extended his reach across all genres and fields, including dramas such as "Once Again," "Youth of May," "Hometown Cha-Cha-Cha," "Hunting Dogs," "My Demon," and "I Don't Want to Lose," as well as film, theater, and musicals, building a broad acting spectrum. Additionally, he is poised to appear in the highly anticipated 2025 productions "Good Boy" and "Hunting Dogs 2," raising expectations for his active participation.
In particular, Lee Sang-yi has established himself as a next-generation leading male actor with a high degree of popularity and buzz, thanks to his warm and affectionate personality, human-like traits, and positive and friendly energy, garnering significant attention due to his limitless potential across genres and fields.
Chorokbaem Entertainment officials expressed, "We are pleased to be able to work with actor Lee Sang-yi, who has demonstrated unparalleled ability across various genres," adding, "We will spare no effort in providing comprehensive support so that he can fully showcase his versatile charm across stages, screens, and television. Please look forward to his upcoming leaps forward."
Meanwhile, Chorokbaem Entertainment is developing an actor-centered entertainment business alongside its subsidiary, TN Entertainment, which is responsible for managing singers and broadcast entertainers under its parent company, Chorokbaem Media. In February, the former agency of Lee Seung-gi, Hook Entertainment, changed its name to Chorokbaem Entertainment, emphasizing a focus on transformation and innovation, and expressed its commitment to a vigorous leap for growth.
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