"MZ Wannabe Icon" IVE (IVE: An Yu-jin, Fall, RAY, Jang Won-young, Liz, Lee Seo) has added another music video with 300 million views.
According to its agency, Starship Entertainment, IVE's second single album "Love Dive" and the title track "Love Dive" music video surpassed 300 million views on YouTube on the afternoon of 4th.
With this achievement, IVE now holds its third music video with 300 million views, following the title track of its first regular album "IM" and the title track of its third single "After LIKE."
Released on April 5, 2022, "Love Dive" carries a bold and fearless message encouraging listeners to jump in at any time if they have the courage to love. The music video depicts the six members transformed into the goddess of love, "Cupid," with colorful performances like the "Mirror Dance" and "Diving Dance," creating a fairy-tale-like visual that received great responses from music fans.
With "Love Dive," IVE achieved 10 music show wins just about four months after its debut, solidifying its position as the next-generation leader in K-pop. Additionally, the song topped the annual chart of the country's largest music site Melon in 2022, and it was chosen as the most played and used song on Apple Music and TikTok in Korea in 2022.
Furthermore, "Love Dive" was selected as one of the "Best K-pop Songs" and "Best K-pop Albums" by Time magazine for 2022, and it also ranked first in the chart "K-pop: Best of 2022" released by TIDAL in the United States, showcasing its global popularity.
As a result, IVE won various awards, including the Grand Award for "Best Song of 2022" at the Melon Music Awards, the Grand Award for "Song of the Year" at the 2022 MAMA AWARDS, the Grand Award for "Song of the Year" at the 2022 Asia Artist Awards, the Digital Music Grand Award at the 37th Golden Disc Awards, and the Best Music Award at the 32nd Seoul Music Awards.
"Love Dive" has also made it onto the 2024 annual chart of Melon and Circle Chart for 'Global K-Pop Chart,' 'Digital Chart,' and 'Streaming Chart,' proving its long-lasting popularity. Moreover, as of 11 a.m. on the 4th, it entered the real-time charts of major domestic music sites like Bugs and GENIE MUSIC, demonstrating its continued relevance even three years after its release. With mega hits like "Love Dive," IVE has established itself as "an icon of longevity," and expectations are high for its future endeavors.
Meanwhile, IVE will present the first episode of its own reality content "1.2.3 IVE Season 6" on its official YouTube channel on the 9th.
[Photo] Starship Entertainment
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