What is the reason we can't help but expect the comeback of the group Boynextdoor?
The group Boynextdoor (Seongho, Riu, Myeongjaehyeon, Taesan, Ihan, Unhak) is raising the excitement for their comeback ahead of the release of their mini album 'No Genre' on the 13th.
From the trailer that succinctly showcases the album's concept to news about their overall participation in the album's production, the anticipation for their new story is explosive.
In the current K-pop market where there are many things to see, the content that undeniably captures attention is the 'trailer,' which announces the beginning of a comeback. Beyond being a simple preview, the trailer succinctly conveys the concept of the new release and clearly reveals the group's aspirations, becoming an essential 'language of beginnings' for K-pop artists.
Through the trailer released ahead of their comeback, Boynextdoor has visually engraved their bold aspiration to make music without confining themselves to genres, as the album title 'No Genre' suggests. The portrayal of the members under six themes, including 'NO SHAME,' 'NO PAIN,' 'NO HARM,' 'NO DRAMA,' 'NO FEELINGS,' and 'NO POSING,' maximizes Boynextdoor's unique personality, which is not bound by specific styles, and clearly presents the direction of their upcoming 'No Genre.' As the first visual language announcing the start of the comeback, the trailer effectively communicates the album's concept and the group's aspirations to fans.
Not stopping there, Boynextdoor has added the news of their involvement in the production of all tracks on this album, indicating their brilliant growth in musical capacity. Going beyond merely singing given songs, the process of creating stories they want to tell through their music adds sincerity to the message of 'No Genre,' which is about making music without being bound by genres. Their effort to fully embody their colors and messages in their music provides fans with deeper resonance and trust.
If the intense trailer visually opened the door to 'No Genre,' the participation in the production of all tracks adds depth musically while amplifying expectations for the comeback. Boynextdoor's ability to perfectly understand the concept and implement it in their music proves why they are a group that 'can't help but be anticipated.' It remains to be seen what the real music of 'No Genre' that they will present will look like.
[Sijin] KOZ Entertainment
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