The group Seventeen (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, DK, Seungkwan, Vernon, Dino) heightened anticipation for their comeback with content featuring a bold concept.
On the 1st, Seventeen posted the concept teaser, photos, and film of the 'NEW ESCAPE' version of their 5th studio album 'HAPPY BURSTDAY' on the official team SNS. As indicated by the version name, which means escape or flight, the members are depicted in a manner suggesting they are leaving somewhere secretly.
The first revealed concept teaser was presented in the form of a poster with the members' faces erased. At the bottom of the photo, there is a phrase announcing Seventeen's disappearance and the speculation that 'THEY MAY HAVE SPECIFIC REASONS FOR THIS DISAPPEARANCE', which stimulates curiosity.
The concept photos and film that followed contained clues that could reveal the background of the disappearance. Seventeen members appear to have left after receiving messages such as 'Let's get ready for the BURST' and 'HAPPY BURSTDAY', as if they had made an appointment with someone. A mysterious aura emanates from those trying to avoid people's gaze and conceal themselves.
The members' cool and rugged charm is striking. The scene of them hastily fleeing on an empty road evokes suspense that resembles a movie scene. Following the teaser image asking, 'WHY ARE THEY MISSING?', the concept photos and film capture the members hiding their traces, stimulating the imagination.
Before releasing the concept teaser, photos, and film, Seventeen heightened immersion by posting a unique video on SNS that allows CARAT (the fandom name) to discover their disappearance from a different perspective. As CARATs face an empty space without the main characters at a party they attended after receiving an invitation, curiosity about what story will unfold increases.
The 5th studio album 'HAPPY BURSTDAY', set to be released on the 26th, combines the word 'Birthday', meaning birthday, with the English words 'Burst', meaning explosion, eruption, or beginning, reflecting the members' determination to be reborn as a new Seventeen.
Following 'NEW ESCAPE', Seventeen will reveal concept photos and films for 'NEW MYSELF' and 'NEW BURSTDAY' versions on the 5th and 8th, respectively. On the 13th, the tracklist will be released, followed by the highlight medley on the 16th, and two official teasers will be sequentially released on the 23rd and 24th. Additionally, a 'B-DAY PARTY' will take place from the 23rd to the 25th, building anticipation to a peak with the 'BURST Stage' at the Seoul Jamwon Bridge on the day before the album release, the 25th.
[Photo] Pledis Entertainment
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