"The protagonist of the K-beauty success myth" Kim Han-kyun surpasses cumulative sales of 2.2 billion units and reveals the secrets behind the "mask pack that swept the continent."
The episode of "Seo Jang-hoon's Neighbor Millionaire" (hereafter "Neighbor Millionaire"), which is co-produced by EBS and E Channel, will feature "beauty industry rich" Kim Han-kyun, airing at 9:55 p.m. on the 30th. His efforts and the secrets of his success from being a 'penniless boy' who loved cosmetics to becoming the CEO of six beauty and health brands will all be revealed through "Neighbor Millionaire." Additionally, Kim Han-kyun, who is now 41, will also clarify the truth behind the rumor that he earned 2 trillion won in his 30s.
According to Kim Han-kyun, who established his first cosmetics company at 28, he became aware of the Chinese market in his third or fourth year of entrepreneurship. The mask packs created targeting China unexpectedly achieved explosive success, with cumulative sales in China reaching 2.2 billion units by 2023. This means they sold 7 units every second since entering the market in 2014. Kim Han-kyun recalls that the continuously increasing sales were "scary." Seo Jang-hoon asks, "It must not have been easy to sell so much as an unfamiliar low-cost brand in China..." To this, Kim Han-kyun cautiously replies, "I was lucky." The secrets behind Kim Han-kyun's accomplishment of the "2 trillion won success myth" by selling 1,000 won mask packs can be confirmed in the broadcast of "Neighbor Millionaire."
Meanwhile, this broadcast will revisit Seo Jang-hoon's days as a "dual crown cosmetics model." With a bright atmosphere comparable to an idol and a distant smile, Seo Jang-hoon's "fresh and refined" charm, which is rarely seen, captivates the audience. Jonathan asks, "Can you still make such expressions?" Seo Jang-hoon replies with a laugh, "No, this only happens when I'm receiving payments." Following this, Seo Jang-hoon adds, "There are many more expressions beyond this" as he attempts to appeal to Kim Han-kyun, the 'cosmetics CEO.' Kim Han-kyun responds, "You have a clean image that matches well with (cosmetics advertisements). If there is an opportunity, maybe our company could..." proposing an impromptu casting offer.
The historic meeting between "2 trillion rivals" Seo Jang-hoon and Kim Han-kyun, as well as the life story of Kim Han-kyun, who transitioned from a "K-Beauty enthusiast to a beauty CEO," will air on EBS and E Channel's "Seo Jang-hoon's Neighbor Millionaire" at 9:55 p.m. on the 30th.
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