The group HITGS is receiving a warm love call and continuing its journey as a '5th generation super rookie.'
On the 30th, the agency H Music Entertainment announced, "HITGS has been selected as the new brand muse for the global derma skincare brand MEDIPEEL."
HITGS is expected to serve as a partner muse that grows with the brand, moving beyond being just an advertising model. With the bold energy and lovely charm of HITGS, which debuted on the 28th amidst hot interest, attention is focused on its activities as the new face of the brand.
In particular, HITGS is set to participate in various online and offline campaigns as the MEDIPEEL muse. Through beauty photo shoots, video content, and meetings with fans, HITGS is expected to naturally convey its charm and the brand's identity.
HITGS has made a name for itself with the public before its debut by attending events like the 'TIRTIR' pop-up store opening and '2025 F/W Seoul Fashion Week.' Recently, it was also selected as the model for the women's casual brand 'Betty Boop,' targeting the tastes of the MZ generation, and has been receiving continuous love calls from the fashion and advertising sectors, being featured in the summer special issue of the French style magazine 'L'Officiel YK Edition' in 2025.
HITGS made its debut in the music industry by releasing its first single album 'Things we love : H' on the 28th. Comprising five teenage girls, HITGS possesses a pure and bright charm. It is set to showcase its presence as a '5th generation super rookie' with its debut song 'SOURPATCH.'
[Photo] Provided by H Music Entertainment
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