The group Treasure dyed the Port Tower, a landmark in Kobe, Japan, in a blue color representing the team, showcasing their strong local popularity.
According to YG Entertainment on the 27th, Treasure has been conducting a special event in collaboration with the Port Tower from the 19th to the 27th. As part of the '2025 Treasure Fan Concert [Special Moment] in Japan,' they introduced a representative attraction of Kobe as a pop-up store.
The songs included in their recently released special mini-album [Pleasure] flowed throughout the building as background music, filling the Port Tower with Treasure's musical world. The entrance tickets featured portraits of the members, and the main areas, including the rooftop and observation deck, were decorated with life-sized stickers of the members, creating special photo spots.
Additionally, a gallery showcasing Treasure's steady rise since their official debut in Japan in 2021, official fan concert merchandise, event-exclusive collaborative products, and dessert menus commemorating this collaboration have been prepared, attracting a crowd.
In particular, from the 22nd to the 24th, an event was held to illuminate the exterior of the Port Tower in blue. Various photos verifying this were uploaded on social media, gaining attention, and the appearance reminded fans of Treasure's official light stick 'Tlight,' receiving a positive response.
The pop-up store will continue not only in Kobe's Port Tower but also in Osaka (April 19-27), Aichi (April 26-May 6), Fukuoka (May 1-7), and Tokyo (May 8-13, May 14-18). Additionally, a variety of goods created in collaboration with Japan's well-known artist, Coin Parking Delivery, will be presented at 92 locations throughout Japan.
Treasure, which has launched a global fan concert tour spanning 9 cities and 17 performances, recently completed their first U.S. tour with performances in New York, Washington D.C., Oakland, and Los Angeles. In Japan, they will continue to engage with fans, starting with a performance in Hyogo on the 23rd and then heading to Aichi, Fukuoka, and Saitama.
[Photo] Provided by YG Entertainment.
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