The group ENHYPEN is entering a full-scale countdown ahead of their comeback on June 5.
ENHYPEN (Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, Ni-ki) unveiled the moving poster and logo animation of their mini album 'DESIRE : UNLEASH' on their official social media on 24th. Both videos serve as the first content showcasing the mood and core message of this album, amplifying the curiosity of global fans.
The logo animation first features black graphics covering the album name 'DESIRE : UNLEASH' multiple times before concluding. This simple yet intense video radiates the dark atmosphere of the new release. The moving poster with the bright red text 'MAKE YOU MINE' is overwhelming for the eyes.
ENHYPEN opens a new chapter with 'DESIRE : UNLEASH.' According to their agency BELIF LAB, the new release conveys a story of desire felt towards a beloved one through ENHYPEN's unique emotions. They have unveiled the story of 'me,' who shares love with 'you' belonging to a completely opposite world, as the boy transcends boundaries and encounters a series of situations in each album. It is highly anticipated how they will express the desires they have restrained thus far with this new release.
Previously, ENHYPEN made headlines by unexpectedly revealing the album name right after the end of their second stage at the Coachella Valley Music and Arts Festival on the 19th (local time). Following the successful debut at Coachella, they gained explosive responses on social media, including X (formerly Twitter), leading to increased interest in ENHYPEN's new release.
In particular, ENHYPEN has established themselves as a 'K-pop top-tier' group with a steep upward trajectory last year. They achieved their first 'triple million seller' with their second studio album 'ROMANCE : UNTOLD,' and set a record for the highest first-week sales of a K-pop repackaged album (1,406,926 copies) with 'ROMANCE : UNTOLD -daydream-.'. Additionally, they sold over 5.45 million albums last year alone, the third highest among K-pop artists, demonstrating their powerful album sales.
ENHYPEN will release 'DESIRE : UNLEASH' at 1 p.m. on June 5 and hold an online and offline fan showcase the same day at 8 p.m. Album pre-sales will begin today (25th) at 11 a.m.
[Image] BELIF LAB
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