The RIIZE character pop-up store successfully concluded.
'WE LITTLE RIIZE @RIIZE PARK' is the one-year anniversary commemorative pop-up store for the character 'WE LITTLE RIIZE,' created directly by RIIZE, held from April 4 to 20 at 57 Seongsu-ro 20-gil, Seongdong-gu, Seoul, and received explosive responses.
In particular, about 12,000 people visited during the 17 days the pop-up store was open, and in just three minutes after the first week's online pre-reservation began, all sessions sold out. Additionally, during the second week's on-site reservation period, over 1,000 people were seen queuing before the opening, creating an unexpected 'Seongsu hot place.'
This pop-up store was decorated with a theme park concept, featuring various photo zones and experience zones located throughout, including photo time with the RIRAZ character costume, LIZECO's flying chair, SONGYONGDO's ball pit, URAKBAM's punching machine, TONYANGDUK's bumper cars, DOLBYUNG's four-cut photo booth, and MONGRYONG's mini Viking, all of which attracted significant attention.
Moreover, many merchandise items, including the 'long RIIZE keyring' that garnered attention for its long legs and long hair, sold out quickly. The artwork DIY t-shirt underwent a fourth restock and sold out completely, and the relay of fans' verification shots that can be found through the '#RIRAZ_is_a_lot' hashtag continues even after the pop-up store's closure, leaving a pleasant aftertaste.
Meanwhile, RIIZE is in the final stages of preparing for the release of their first full-length album in May.
[Photo] SM Entertainment
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