Today (18th) at 10 p.m., TV CHOSUN's 'Modern Historical Figure: Mr. Lee' will tell the story of the life of Lotte's founder, Shin Geok-ho. Oh My Girl's Seung-hee will serve as the special MC this week, accompanied by political commentator Cha Jae-won as a special guest to brighten the occasion.
MC Lee Kyung-kyu, who was previously active as Lotte's CF exclusive model and known as 'the best comedian,' made a grumbling remark during the recording, saying, "Why don't they call me these days?" This drew laughter. At that time, Lotte invited him to an event in the hometown of Chairman Shin Geok-ho, but Lee Kyung-kyu expressed his disappointment throughout the show, stating, "I couldn't attend the event due to a 'hidden camera' shooting schedule.
Tonight, the broadcast will reveal the story of how Chairman Shin Geok-ho, who loved 'literature,' embarked on the path of a businessman. His first job after graduating from an agricultural school in Ulsan was as a 'shepherd.' Living a normal life while raising sheep in a farm, Shin Geok-ho left for Japan, harboring the dream of becoming a 'literary figure.' A Korean resident in Japan, he graduated from Waseda High School while delivering milk and newspapers. The turning point that made him suddenly abandon his dream of becoming a writer and decide to become a businessman is said to have been his encounter with novelist Lee Byeong-joo, and the details of that story will be revealed in the broadcast.
The broadcast will also explore Chairman Shin Geok-ho's 'special management philosophy.' After being invited by the Park Chung-hee regime, he stepped onto his homeland for the first time in over 20 years and announced his entry into Korea, leading 'the first global corporation' by traversing between Korea and Japan with various businesses such as Lotte department stores, hotels, and amusement parks. During the IMF crisis, he reportedly showed a firm belief, telling an executive who suggested restructuring, "If we send them away now, where will the employees go?" stating, "We must not carelessly let go of employees.
Meanwhile, the connection between the then most popular actress, Seo Mi-kyung, who overcame a 38-year age difference with Chairman Shin Geok-ho, will also be revealed. In the 1970s, the jingle "If it's gum, it's Lotte~ gum♪" became a hot topic, and in order to maximize the advertising effect, a 'Miss Lotte' contest was held. The first champion was Seo Mi-kyung, who was a former child actress. After enjoying her prime, she suddenly announced her retirement from the entertainment industry and left for Japan. A few years later, it was revealed that she had given birth to a daughter with Chairman Shin Geok-ho, which became a major topic, and viewers can confirm their connection in the broadcast.
'Modern Historical Figure: Mr. Lee' featuring Lotte's Chairman Shin Geok-ho will air today (18th) at 10 p.m.
[Photo] 'Modern Historical Figure: Mr. Lee'
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