The program 'Naked History' has ultimately received a severe sanction. The problem arose from the chairs on which the cast members Eun Ji-won, Kyuhyun, and Hyesung were seated.
On the 14th, the Korea Communications Standards Commission (KCSC) held a full meeting at the Seoul Mok-dong Broadcasting Hall and decided to impose a legal sanction 'warning' against tvN's 'Naked History' for repeatedly exposing the brand names of the chairs on which the cast members sat.
'Naked History' featured the cast members learning history while attending lectures, with product placements (PPL) and brand names being repeatedly displayed.
In the video, product names were noticeably displayed in white letters above the heads of the cast members, and names of products presumed to be for product placement appeared repeatedly throughout the broadcast.
In response, Commissioner Kim Jeong-soo noted, "The chair advertisements unrelated to the main content of the program are continuously being displayed," adding, "The chair, which appears to have been specially produced for advertising, is being used naturally. The production team's apparent acceptance of this without concern raises the need for awareness about excessive product placement."
Representative Kang Kyung-pil expressed an even stronger 'warning' opinion, stating, "Despite being aware of the fact that this was already referred to the KCSC, the same format of broadcast continued," and emphasized that "the issue is certainly not trivial and requires legal sanctions." Chairperson Ryu Hui-rim also expressed the same view, saying, "There seems to be an insensitivity to product placement," resulting in a final decision for a legal sanction 'warning' with a vote of 2 to 1.
A tvN representative present for the statement of opinion stated, "We have been considering the panel position and logo placement to avoid disrupting the viewing flow," adding, "It is difficult to make immediate corrections, but we will find a way to adjust so that it does not become a problem."
[Photo] Broadcasting capture
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