The group Billlie members Moon Sua and Si Yoon successfully completed their first unit activity.
Moon Sua and Si Yoon released the digital single "SNAP (feat. sokodomo)" on the 7th, and met fans through various channels, both online and offline, including music broadcasts, radio, and web content.
"SNAP (feat. sokodomo)" combines the drill's characteristic low BASS and dark, minimal rhythms with electronic pop synth sounds, reinterpreting it in the hyper-hip-hop genre. Amid experimental sound design that transcends traditional genre boundaries, the powerful rapping and smooth flow of main rapper Moon Sua and Si Yoon created a strong impact.
In particular, the lyrics, which depict the process of overcoming various obstacles encountered in life as a self-referential metaphor, received attention. Moon Sua and Si Yoon participated directly in the lyrics writing, adding Billlie's unique color. Iconic rapper sokodomo from the hip-hop scene also provided support through a featured role, creating extraordinary synergy.
As innovative musical attempts were made, the reactions from fans both domestically and internationally were explosive. "SNAP (feat. sokodomo)" quickly climbed to the top of the iTunes K-POP top songs chart in 10 countries, including Finland, Norway, Denmark, Belgium, Mexico, Japan, the United States, Singapore, the United Kingdom, and France immediately after its release. Among these, it entered the iTunes rap/hip-hop charts in Finland, Japan, and Singapore, showcasing its status as a "global trend. "
Fans expressed their enthusiasm for the unit activities, saying, "The music, concept, and performance of this unit are perfect. I feel like I discovered a new charm of Billlie," and "Moon Sua X Si Yoon is the best among K-POP main rapper units. It's completely iconic."
The striking visual transformation also garnered attention. Moon Sua and Si Yoon showcased a deadly charisma by flaunting the "fencing core" style utilizing fencing helmets and swords. They established a distinct unit identity by creating the hip yet dressy "Chrome Noir" concept. The music video for "SNAP (feat. sokodomo)", which allows viewers to fully appreciate the visuals of Moon Sua and Si Yoon, surpassed 3 million views within a week of its release and continues to increase rapidly.
Moon Sua and Si Yoon, as the first unit in their team, not only made their debut stage on major domestic music broadcasts such as "M Countdown," "Music Bank," and "Show! Music Core," but also appeared on radio programs like "Shin Young's Hope Song at Noon" and "Lee Eun Ji's Music Plaza," showcasing their stable live performances and witty remarks, capturing even the listeners.
Moreover, while Moon Sua and Si Yoon conducted the "SNAP Challenge" using various social media platforms, artists from both ends, including Billlie and sokodomo, Seventeen's Hoshi & Dino, NCT's Mark, Vivi's Shin Bi, Lee Chae Yeon, NMIXX's Hae Won, and ILLIT's Min Ju, have participated, receiving a hot response.
With a glamorous lineup, K-POP fans have also shown great interest, stating, "The chemistry with each person participating in the challenge is incredible," and "This is an epic challenge. I can't wait to see who appears in the next video." Meanwhile, cover videos by global users are continuously being uploaded, indicating that the excitement for Billlie's first unit activity is expected to continue for the time being.
[Photo] Captured from each broadcast screen, provided by Mystic Story.
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