In the April 2025 big data analysis of movie actor brand reputation, the top three were Lee Byung-hun, Ha Jung-woo, and Ko Soo.
The Korea Corporate Reputation Research Institute analyzed 142,398,640 pieces of brand big data from 100 movie actors loved by South Korean consumers from March 15, 2025, to April 15, 2025, classifying consumer-brand relationships and analyzing the big data reputation algorithm. Compared to the 145,736,168 pieces of movie actor brand big data from last March, this represented a decrease of 2.29%.
The brand reputation index is an indicator derived by extracting brand big data and analyzing consumer behavior, classifying it into participation value, communication value, media value, community value, and social value, with weights for positive and negative ratios. In the movie actor brand reputation index, consumer brand consumption patterns were analyzed through participation index, media index, communication index, and community index.
In April 2025, the ranking of the top 30 movie actor brand reputations included Lee Byung-hun, Ha Jung-woo, Ko Soo, Lee Jay-hoon, Lee Joon-hyuk, Kim Hye-soo, Jung Haein, Kang Ha-neul, Go Youn-jung, Ryu Jun-yeol, Son Suk-ku, Lee Jung-jae, Park Seo Jun, Heo Jun-ho, Kang Dong-won, Park Hae-joon, Ma Dong-seok, Choi Woo-shik, Hyun Bong-sik, Hwang Jung-min, Han Ji-min, Gong Yoo, Yoo Hae-jin, Kim Ok-bin, Lee Seo-jin, Lee Jong-suk, Kim Nam-gil, Song Joong-ki, Go Min-shi, and Park Bo-young.
Lee Byung-hun, who recorded the top spot in movie actor brand reputation, had a participation index of 1,014,237, a media index of 1,357,247, a communication index of 1,668,312, and a community index of 2,787,269, leading to an overall brand reputation index of 6,827,065.
The brand of Ha Jung-woo, ranking second, had a participation index of 691,248, a media index of 932,786, a communication index of 980,491, and a community index of 1,833,491, resulting in a brand reputation index of 4,438,016.
The brand of Ko Soo, ranking third, had a participation index of 209,228, a media index of 316,869, a communication index of 1,254,644, and a community index of 1,723,072, leading to a brand reputation index of 3,503,812.
The brand of Lee Jay-hoon, ranking fourth, had a participation index of 554,500, a media index of 729,956, a communication index of 520,740, and a community index of 1,454,425, resulting in a brand reputation index of 3,259,621.
The brand of Lee Joon-hyuk, ranking fifth, had a participation index of 577,487, a media index of 755,588, a communication index of 534,822, and a community index of 813,252, leading to a brand reputation index of 2,681,148.
Korea Corporate Reputation Research Institute Director Koo Chang-hwan noted that "in the April 2025 brand big data analysis of movie actor brands, Lee Byung-hun's brand ranked first. Analyzing the movie actor brand category, it showed a drop of 2.29% compared to last March's 145,736,168 pieces of movie actor brand big data. A detailed analysis revealed a 5.92% decrease in brand consumption, a 6.61% decrease in brand issues, a 6.55% decrease in brand communication, and a 3.72% increase in brand spread."
He added that "the brand of Lee Byung-hun, which ranked first in movie actor brand reputation in April 2025, was analyzed to have high linkage analysis with 'perform, sail smoothly, break through,' and in keyword analysis, 'competition, Go, Cho Hun-hyun' was highly noted. In positive-negative ratio analysis, it recorded a positivity ratio of 89.80%."
The current movie actor brand reputation survey was conducted through brand big data analysis from March 15, 2025, to April 15, 2025, involving Lee Byung-hun, Ha Jung-woo, Ko Soo, Lee Jay-hoon, Lee Joon-hyuk, Kim Hye-soo, Jung Haein, Kang Ha-neul, Go Youn-jung, Ryu Jun-yeol, Son Suk-ku, Lee Jung-jae, Park Seo Jun, Heo Jun-ho, Kang Dong-won, Park Hae-joon, Ma Dong-seok, Choi Woo-shik, Hyun Bong-sik, Hwang Jung-min, Han Ji-min, Gong Yoo, Yoo Hae-jin, Kim Ok-bin, Lee Seo-jin, Lee Jong-suk, Kim Nam-gil, Song Joong-ki, Go Min-shi, Park Bo-young, Seong Dong-il, Lee Dong-hwi, Yom Tae-goo, Lee Ha-nee, Lee Jin-wook, Chae Soo-bin, Lee Yi-kyung, Jung Joon-ho, Lee Hee-joon, Park Ha-sun, Kim Ji-young, Lee Soo-kyung, Kim Tae-ri, Song Ha-yoon, Choi Min-sik, Yim Siwan, Lee Sun-bin, Jo Jung-seok, Jung Woo, Hyun Bin, Ko Kyung-pyo, Kim Woo-bin, Jeong So-min, Song Seung-heon, Lee Young-ae, Park Byung-eun, Cha Seung-won, Cho Seung-woo, Kim Sun-young, Lee Kwang-soo, Jin Ki-joo, Lee Jung-eun, Park Yong-woo, Kim Da-mi, Kim Sung-ryung, Park Hae-soo, Moon So-ri, Han Suk-kyu, Kwon Sang-woo, Yoo In-young, Kim Mu-yeol, Lee Yu-mi, Jo In-sung, Jang Dong-gun, Jo Jin-woong, Gong Hyo-jin, Song Kang-ho, Lee Dong-hwi, Yeo Ji-won, Jang Hyuk, Oh Jung-se, Byun Yo-han, Nam Joo-hyuk, Yoon Chan-young, Kim Young-kwang, Moon Chae-won, Gong Myoung, Lee El, Jeon Yeo-bin, Chun Woo-hee, Cha Tae-hyun, and Jang Dong-yoon.
[Photo] OSEN DB
[OSEN]