Actress Shin Se-kyung completed the seasonal mood of Roger Vivier with refined beauty and aura.
On the 2nd, actress Shin Se-kyung attended the opening event of the Roger Vivier pop-up store held at Shinsegae Department Store's Gangnam branch, shining brightly at the event. This pop-up store, themed on Roger Vivier's 2025 S/S season theme "UN ÉTÉ À PARIS," attracted attention by embodying sunflowers, golden sunlight, and the unique romantic sentiment of Paris in a modern sensibility throughout the space.
Visiting the pop-up store, Shin Se-kyung dominated the atmosphere, perfectly embodying the French mood based on refined elegance and sophisticated minimalism. Within a space where colors reminiscent of the sunlight of Paris and nature-inspired objects harmonized, Shin Se-kyung's calm and deep presence stood out, convincingly conveying the brand's seasonal message. In particular, Shin Se-kyung's styling achieved an ideal harmony with Roger Vivier's unique French sensibility, leaving a deep impression on both the audience and brand officials.
Behind-the-scenes cuts captured at the scene also drew great responses, reminiscent of an emotional photo shoot. His restrained expression, delicate styling, and aura reflecting the brand's aesthetics were well-received by on-site officials, and Shin Se-kyung once again proved that he is establishing himself as the core muse of Roger Vivier, with a presence beyond a mere "style icon."
Previously, Shin Se-kyung attended the Paris collection, demonstrating his influence as a brand ambassador on the global stage. As an actress who has built her own atmosphere without being swept away by trends, she firmly establishes herself as a stable muse consistently conveying the brand's sensibility and identity.
Roger Vivier is noted each season for its artistry and elegance, and this 2025 S/S season further enriched its aesthetics through Shin Se-kyung. The "calm yet intense" presence of Shin Se-kyung closely aligns with the brand identity that Roger Vivier pursues, leading to emotional synergy beyond mere collaboration.
Through this pop-up store, Shin Se-kyung once again proved his influence by perfectly blending with the brand image. Expectations are high for his emotional journey ahead.
Meanwhile, Shin Se-kyung is expected to transform once again ahead of the release of his next film "Humanit." He plays the role of a North Korean restaurant employee, Chae Seon-hwa, and is set to return to the screen with a different, denser, and more intense performance than his previous image. As a fashion icon and brand muse, as well as an actor, he is showcasing broad possibilities, drawing attention to his future endeavors.
[Photo] The Present Company
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