In the tvN STORY "Billion Won Breakfast," we explore the success secrets of Woo Mi-ryeong, the representative of the British handmade cosmetic brand Lush Korea, which is gaining popularity worldwide.
Today (10th, Thursday) at 8 p.m., the 8th episode of tvN STORY "Billion Won Breakfast" features Woo Mi-ryeong, the representative of the handmade cosmetic brand that has captured the MZ generation with colorful handmade cosmetics and energetic employees. Starting at the age of 29 in 2002 with 5 employees, she now operates 72 stores in Korea, has 500 employees, and has achieved remarkable business results with annual sales of 1.2 billion won, sharing her success story.
First, Representative Woo Mi-ryeong reveals a vibrant interior and a sweet scent-filled house in Seocho-dong, making it feel as though one has entered a store. Notably, she shares an episode where she remodeled her house to create a room every time she had a child, revealing that she is a mother of five, which surprises Dr. Oh Eun-young and actor Lee Yi-kyung. Dr. Oh Eun-young resonates deeply with Woo Mi-ryeong's packed morning routine as a working mom who wakes up early to care for her children throughout the day.
Following that, the unusual household scenery of a family of seven, with five refrigerators and a washing machine running 24 hours a day, shares a daily life overflowing with love and attention among family members, including Woo Mi-ryeong's special communication know-how with her children, who are her energy source. Moreover, on this day, three of her children make a surprise appearance to share their true feelings about their mother, CEO Woo Mi-ryeong, adding to the intrigue.
The bold spirit of Representative Woo Mi-ryeong, who uses the nickname "Bohemian" as a symbol of a free spirit, also draws attention. The strong resilience and entrepreneurial mindset inherited from her parents played a crucial role in allowing the then 29-year-old Woo Mi-ryeong, with neither capital nor company, to win the Korean rights from a large corporation for the British handmade cosmetic brand. It's said that her distinctive passion and commitment at that time, preparing presentation materials that aligned with the brand's characteristics and persuading headquarters executives, created a highly engaging experience.
She shares the secrets behind starting with a capital of 50 million won in a small store of 53.6 square meters and achieving annual sales of 1.2 billion won. She specifically explains the unique talent recruitment strategy that helped the Myeongdong store grow to the top revenue position among the more than 900 stores worldwide and the differentiated sales strategies that enabled her to generate 100 billion won in sales even during the COVID-19 pandemic. Additionally, she speaks about the crisis situations she faced when she couldn't pay for goods to the headquarters in the early stages of her business and the important figures that helped her endure the long stagnation of ten years, making the upcoming broadcast even more anticipated.
The final episode of the first season of tvN STORY "Billion Won Breakfast" airs today (10th, Thursday) at 8 p.m.
[Photo] "Billion Won Breakfast"
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