The program 'Neighbor Millionaire,' which uncovers the secrets to success among millionaires, captivated viewers from its first broadcast with an unprecedented scale and deep resonance.
The program 'Neighbor Millionaire,' co-produced by EBS and E Channel, premiered on the 9th. Seo Jang-hoon pays for life lessons to discover the secrets of the wealthy. The collaboration between 'cold counselor' Seo Jang-hoon, 'MZ leader' Jonathan, 'cultural bastion' EBS, and 'entertainment workshop' E Channel generated high expectations even before the broadcast.
On the day of the premiere, 'Korea's first-generation male hair designer' Lee Sang-il appeared to share his life story from an ordinary rural boy to a legendary hair designer. As a result, 'Neighbor Millionaire' recorded nationwide ratings of 1.6% for EBS and 0.4% for E Channel (Nielsen Korea, paid households), marking a strong start. Notably, scenes that showed Lee Sang-il's vast kingdom, consisting of 10,000 pyeong and 22 houses, while honoring his parents with a hanok space, and his declaration that he would not pass his vast wealth to his children but rather give it to the country, reached a peak rating of 2.1% (Nielsen Korea, paid households), demonstrating viewers' high interest.
Lee Sang-il revolutionized the beauty salon industry in the 1980s by innovating salons as 'premium hair shops' and named industry workers 'hair designers.' He worked as a hair artist for top stars of the time, including the late Shin Sung-il, Jang Mi-hee, and Kim Wan-sun, and is also the founder of the 'yangmori style,' symbolizing the late André Kim's fashion shows. Lee Sang-il explained his secret to success, saying, "I had no feelings of wanting to make money or become famous. I only focused on the thought, 'How can I make this customer the most beautiful?'" He added, "If you give your best to your work, success and material wealth will follow you as a shadow. With patience, you can become a multimillionaire," conveying a deep resonance.
Next week, an episode about 'Waffle King' Son Jeong-hee, a rising powerhouse in K-desserts with annual sales of 70 billion won, will air. 'Neighbor Millionaire' with Seo Jang-hoon on EBS x E Channel broadcasts every Wednesday at 9:55 p.m.
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