K-pop girl group Kiss of Life has been embroiled in a controversy over racism.
Recently, Kiss of Life found itself in an unexpected controversy regarding racism. While communicating with fans via video for member Julie's birthday, the group faced fierce criticism from international fans over their styling concept as hip-hop rappers.
On the 2nd, Kiss of Life held a live broadcast to celebrate member Julie's birthday. The concept that day showcased various styles themed around old school hip-hop, particularly focusing on black female rappers.
The issue is that international fans have expressed strong criticism regarding this. International fans pointed out that the black mannerisms of Kiss of Life in the video seemed caricatured, and that using dreadlocks, which are racially sensitive, as an accessory was inappropriate, and they mocked the naming conventions of black individuals, referring to them as 'Lil Taco.'
Notably, this is not Kiss of Life's first apology related to racial issues. Member Julie had previously covered a song that contained derogatory remarks against black individuals during her trainee days, and after this incident drew attention, an apology was issued. Thus, the fact that Kiss of Life, which had already apologized once due to a racism controversy, received criticism again for a similar reason has garnered further attention.
In relation to this incident, their agency S2 Entertainment posted an apology on official social media, stating, "We apologize for using expressions and styles that adhere to stereotypes of specific races in the birthday content uploaded on the 2nd."
In the apology, Kiss of Life explained, "This content was produced based on the old school hip-hop style as indicated, and we aimed to express the vibe in the spirit of respecting this culture. However, we did not adequately recognize that it could be perceived as reinforcing stereotypes about specific races."
Additionally, they emphasized, "We sincerely apologize to everyone who felt uncomfortable because of this. Our members are also taking this matter seriously, and we will approach the incorporation of cultural elements with caution and a more respectful attitude in the future."
This is the full statement from Kiss of Life regarding the racism controversy.
Hello.
This is S2 Entertainment.
We apologize for using expressions and styles that adhere to stereotypes of specific races in the birthday content uploaded on the 2nd.
This content was produced based on the old school hip-hop style as indicated, and we aimed to express the vibe in the spirit of respecting this culture. However, we did not adequately recognize that it could be perceived as reinforcing stereotypes about specific races.
We sincerely apologize to everyone who felt uncomfortable because of this. Our members are also taking this matter seriously, and we will approach the incorporation of cultural elements with caution and a more respectful attitude in the future. Accordingly, all related content will be deleted.
We once again express our apologies to those who were hurt by this.
Thank you.
[Photo] OSEN DB
[OSEN]