Treasure is gearing up for its debut North American tour while actively engaging with local broadcasting networks, embarking on a significant expansion of its fan base.
Treasure will hold its first performance of 'TREASURE 2025 FIRST US TOUR [SPECIAL MOMENT]' at the Paramount in Brooklyn, New York, on April 6. It plans to move on to Washington D.C., Oakland, and Los Angeles to connect with audiences in the Americas.
Through this fan concert tour, Treasure is marking its first footprint in the United States, regarded as one of the two major music markets in the world. Having solidified its global presence through large-scale Asian tours and fan meetings, the atmosphere is already well-warmed following its recent Seoul concert, where it re-proved its exceptional stage mastery.
As it is its first promotion in North America, proactive activities encompassing both online and offline events are also expected. Treasure will appear on the American representative music program 'MTV Fresh Out Live' on the 18th (local time) to showcase the title track 'YELLOW' from its special mini-album [PLEASURE].
Featuring events like the Grammy Museum's 'Global Spin Live' and the LA Dodgers' 'Korean Heritage Night,' which involve audience participation, Treasure is set to imprint its unique live performance skills. Additionally, Treasure will engage closely with fans through various radio and YouTube content, including 'Sirius-XM.'
Treasure's dense schedule, crossing major U.S. platforms, sets a foundation for expanding interactions with local Treasure Makers (fan club name) as well as music fans. With a packed itinerary showcasing its diverse charms during its first visit to the U.S., their global upward trend is expected to accelerate even further.
Meanwhile, Treasure opened the dazzling curtain of [SPECIAL MOMENT] over three days from the 28th to the 30th of last month at Kyunghee University's Peace Hall in Seoul. Following North America, they will head to Japan's Hyogo, Aichi, Fukuoka, and Saitama for a total of nine cities and 17 performances in their global fan concert tour.
[Photo] YG Entertainment
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