The group BTOB's Seo Eunkwang, Lee Minhyuk, Im Hyunshik, and Peniel's pop-up store has been successfully concluded.
Opened on the 20th of last month at Hyundai Department Store's The Hyundai Seoul in the 2nd basement Iconic Zone, the 'BTOB X B'BE FRIENDS POP-UP 'Freshory: Laundry Lab'' concluded its operation on the 2nd amidst intense interest from global fans.
This pop-up store was a project planned based on the official character development of BTOB, collaborating with the women's social enterprise Flower Mari Cooperative and Clean Tech leader Cheongse to showcase limited edition products like laundry detergent, soap, and hand soap. It also featured various products specially made with characters for each member, as well as events for fans, garnering enthusiastic responses.
Visitors experienced an unceasing stream at the pop-up store over two weeks. Additionally, customers at the department store showed great interest and continuously visited the pop-up store, creating a bustling atmosphere even on weekdays as well as weekends.
On the 26th of last month, three members, Lee Minhyuk, Im Hyunshik, and Peniel, made a surprise visit to the pop-up store. The members enjoyed various programs at the pop-up store, stamping event cards, leaving comments, printing on T-shirts, and purchasing products to heighten the excitement.
Finding the handwritten comments left by the members throughout the pop-up store added to the fun, providing even greater joy to the visitors.
BTOB Company plans to sell the merchandise offered at the pop-up store online, driven by the enthusiastic response from global fans.
Meanwhile, BTOB concluded their fan concert '3,2,1 GO! MELympic,' held at the Olympic Hall in Olympic Park, Seoul, over three days from the 21st to the 23rd of last month, successfully. They will continue their tour in Taipei on the 12th, Kuala Lumpur on the 19th, and Hong Kong on the 25th and 26th, and in Macau on May 10.
[Photo] BTOB Company
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