'MZ wannabe icon' IVE (Ahn Yujin, Gaeul, RAY, Jang Wonyoung, Liz, Lee Seo) continues to enjoy unwavering popularity.
According to the Korea Corporate Reputation Research Institute, IVE topped the idol group, singer, star, girl group, and girl group individual brand reputation rankings in March 2025. Among them, all six members, including Jang Wonyoung, ranked within the top 13 in the individual girl group brand reputation, reflecting high interest in all members.
In February, IVE released their third mini album 'IVE EMPATHY' and has been making strides on global charts. According to the latest chart released on April 1 by Billboard, the pre-released track 'REBEL HEART' has remained on the 'Global (excluding the U.S.)' chart for 10 consecutive weeks. This is the longest entry record for a K-pop song released in 2025 on that chart, proving IVE's strong global popularity.
They have also achieved good results on domestic music charts. The pre-released track 'REBEL HEART,' which came out on January 13, landed at 3rd place on Genie Music's weekly chart for the fourth week of March and recorded 6th place on Melon's latest weekly chart (from March 24 to March 30). In particular, 'REBEL HEART' has ranked in the TOP 5 for 10 consecutive weeks on Genie Music, demonstrating the continuing strength of a 'mega hit song.'
The new title track 'ATTITUDE,' which gained attention through the 'Running Guinea Pig' challenge, has continued to stay in the upper ranks of various music charts even nearly two months after its release. 'ATTITUDE' has maintained its position in the upper ranks of TikTok's Korean 'Viral 50' chart (as of April 1) and YouTube's Korean weekly SHORTS popular songs chart (from March 21 to March 27).
With 'REBEL HEART' and 'ATTITUDE,' IVE has once again established themselves as a 'confident trendsetter.' They are currently busy showcasing their talents in various areas such as photo shoots and entertainment shows. The members have attended fashion shows and adorned various magazine covers, illustrating their 'all-center visual' group characteristics. Additionally, they have individually and collectively appeared on various entertainment programs such as MBN and Channel S's 'The Jeon Hyun Moo Project 2' and the web entertainment program 'Unemployed Uncle,' leaving a mark on the public.
Furthermore, IVE is heightening the expectations of their fans (official fan club name: DIVE) by releasing personal concept photos and videos through their official SNS channels ahead of their third fan concert 'IVE SCOUT,' scheduled for April 5 and 6. As content gradually unveils, fan interest is focused on what stage IVE will present during this fan concert.
Meanwhile, IVE will hold their third fan concert 'IVE SCOUT' at the KSPO Dome (formerly the gymnastics arena) in Olympic Park, Seoul, on April 5 and 6, with all tickets selling out for each performance. The concert on the 5th will be broadcast live in 31 Lotte Cinema theaters nationwide, while the concert on the 6th will be streamed live online on the global platform Beyond LIVE.
[Photo] Starship Entertainment
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