SHINee's Key has proven to be a hot topic with the unveiling of his new home.
Key ranked first in the institutional sector of non-drama appearance popularity based on the TV-OTT integrated report for the 4th week of March, released by Good Data Corporation's FUNdex. This marks his highest ranking since he placed second for his appearance on 'I Live Alone' in the 2nd week of March 2024. Key's new home and life with his pet dog have also become hot topics.
Additionally, due to Key's activities, 'I Live Alone' saw a 23.9% increase in popularity compared to the previous week, achieving its highest rank of the year 2025.
Lee Young-ja of 'Omniscient Interfering View' ranked second, down one spot from the previous week, while Tak Jae-hoon from 'Let's Take Off Our Shoes, Dolsing Four Men' claimed the third spot. The fourth place went to Nam Borah of 'You Quiz on the Block.'
Ranking from fifth to seventh were G-Dragon from 'Good Day,' Hwang Dong-joo from 'Omniscient Interfering View,' and Yuk Jun-seo from 'Omniscient Interfering View.'
In eighth place was Kim Jae-jung from 'New Product Launch Restaurant,' who significantly raised the program's popularity by 31.4% compared to the previous week.
Ninth place was claimed for the first time by Kim Won-hoon from 'Office Workers.' Kim Won-hoon's performance stood out, as 'Office Workers' rose to third place in the third week of March, marking the program and its cast's first entry into the TOP 10. The tenth spot went to Lee Sang-in from 'My Baby, Gold Like a Piece of Gold.'
Meanwhile, the first place in non-drama popularity went to ENA/SBS Plus's 'I'm SOLO.' The program achieved its sixth first-place ranking since the beginning of 2025. Although its popularity slightly decreased compared to the previous week, it remains firmly in the top position.
In second place was MBC's 'I Live Alone,' while third was Coupang Play's 'Office Workers,' and fourth was MBC's 'Omniscient Interfering View.' The fifth place went to MBC's 'Radio Star,' with a 47.8% increase in popularity compared to the previous week, as guest appearances by Kim Dae-ho and Lee Soo-geun became issues of discussion.
From sixth to eighth, the rankings include MBC's 'Good Day,' SBS's 'Running Man,' and tvN's 'You Quiz on the Block.' In ninth place was KBS2's 'The Seasons - Park Bo-gum's Cantabile,' which saw a 51.2% increase in popularity compared to the previous week. The tenth ranking went to KBS2's 'New Product Launch Restaurant,' which underwent a spring refresh for the first time in six years.
The rankings for the 4th week of March, announced by Good Data Corporation, included TV non-drama and OTT original non-drama that aired or were scheduled between March 24, 2025, and March 30, 2025, along with the cast and guests who appeared on each program.
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