The group POW has been selected as the ambassador for ASICS' Asia campaign in five countries.
POW (Yochi, Hyun-bin, Jeong-bin, Dong-yeon, Hong) has been selected as the official ambassador for ASICS' 2025 SS season campaign 'ASICS SportStyle SS25' in five Asian countries, engaging in brand promotional activities across Asia.
This campaign includes online advertisement videos featuring POW members Yochi and Hong as the main participants, which will be gradually released in April in five countries: Singapore, Malaysia, Thailand, Vietnam, and the Philippines.
In this campaign, POW will wear ASICS' representative lifestyle shoes, elegantly expressing the brand's identity and message with their dynamic and energetic charm. In particular, POW's unique free and youthful image that crosses music, fashion, and performance is expected to align perfectly with ASICS' brand philosophy, creating synergy.
POW's agency, Grid Entertainment, noted, 'POW will further expand its presence across Asia through this ASICS campaign' and 'will prove its limitless potential not only in music but also in fashion and global campaigns.'
Meanwhile, POW continues its active activities after recently releasing a special single 'Gimme Love.' By showcasing diverse charms through various content, POW is expected to further widen its connection with global fans with this ASICS campaign as a turning point.
[Photo] Grid Entertainment
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