The 'Gen Z美' group KiiiKiii (지유, 이솔, 수이, 하음, 키야) has solidified its presence as a promising '2025 candidate.'

Today (1st), according to the Korea Corporate Reputation Research Institute, KiiiKiii ranked first in brand reputation among rookie idol groups for April 2025. This marks KiiiKiii's second consecutive month at the top, following their first place finish in March.

The brand reputation link analysis for KiiiKiii released by the Korea Corporate Reputation Research Institute in April for rookie idol groups showed high scores for 'hip, Gen Z, and natural,' while the keyword analysis ranked 'I DO ME, Gen Z美, and Uncut Gem' highly. This suggests that KiiiKiii's charm, overflowing with 'Gen Z美,' has captured the public's heart since their pre-debut in February.

KiiiKiii has been showcasing their debut album 'Uncut Gem' with the title track 'I DO ME' and the follow-up song 'BTG' through music broadcasts. Notably, they have solidified their identity as a team with strong skills and a free-spirited nature by performing live from their first broadcast, and their diverse concept execution has kept them in the spotlight, enhancing their reputation as 'monster rookies.'

Furthermore, KiiiKiii has appeared on the cover of 10 Magazine USA before officially debuting, marking the first time for a K-pop group, and has recently been selected as the first brand ambassador for KakaoBank, demonstrating overwhelming influence in various fields such as fashion and finance.

This can also be seen in the music and album charts. 'I DO ME' reached number one on the Spotify Viral 50 chart in Korea shortly after its release, and further climbed to number three on the Melon Hot 100 chart (based on the 30 days post-release) and number ten on the Top 100 chart, demonstrating its rising popularity across major domestic music platforms, including Bugs, Vibe, Genie, Flo, and YouTube Music.

Additionally, according to the album tally site Hanteo Chart on the 31st, 'Uncut Gem' recorded a first-week sales figure of 206,703 copies, ranking first in both the weekly album chart for the fifth week of March and the daily album chart as of March 30th, while KiiiKiii secured the third spot on the weekly world chart, continuing their unrelenting path of success.

Meanwhile, KiiiKiii plans to continue their activities with the follow-up song 'BTG' through various music broadcasts and radio appearances.

[Photo] Starship Entertainment

[OSEN]