Actress Lee Si-young has been selected as the model for the sun care brand.
On the 31st, the cosmetic brand Modelo announced that it has chosen actress Lee Si-young as its brand model.
Modelo has conducted video and photo shoots with actress Lee Si-young, who has built a healthy image through consistent exercise and self-care.
In this photoshoot and video, Lee Si-young naturally expressed an active lifestyle while taking on various sports scenes such as hiking and golf. In particular, with her confident and vibrant image, Lee Si-young demonstrated the importance of UV protection during outdoor activities by using sun care products as a model. That day, Lee Si-young showcased clear and transparent skin free of blemishes, perfectly embodying the shooting concept as the model for the sun care brand.
Modelo is a derma cosmetic brand created by dermatologist Seo Gu-il, known as a pioneer in the medical anti-aging field based on over 180,000 clinical cases since its establishment in 2004. Based on the slogan 'UV protection, sun care is Modelo,' it has developed a diverse lineup of sun care products. Seo Gu-il, the representative of Modelo, noted, 'Through this collaboration with actress Lee Si-young, we will strengthen Modelo's sun care line and create opportunities to connect more closely with consumers,' adding, 'Lee Si-young's healthy and active image aligns well with Modelo's sun care products, and we will continue to enhance product quality and brand awareness to gain love from more consumers.'
This video, featuring the slogan 'UV protection! Sun care is Modelo' alongside Lee Si-young, is scheduled to be released for the first time on April 1 on the official Modelo website. Lee Si-young recently opened her personal YouTube channel 'Boosiyoung,' sharing everyday moments and is loved for her healthy lifestyle and approachable image.
Meanwhile, Lee Si-young announced that she is going through a divorce after eight years of marriage, as of the 17th. Lee Si-young married businessman Jo Seung-hyun, who is nine years her senior, in 2017. Jo Seung-hyun is a successful businessman in the franchise industry, and after getting married, Lee Si-young gave birth to a son in 2018 and created a harmonious family.
Lee Si-young's side stated regarding the divorce, 'We are in the process of amicably agreeing and proceeding with the divorce process,' and asked for understanding, saying, 'As this is a personal matter for the actress, we find it difficult to respond to further inquiries.'
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