Treasure successfully concluded their special mini album activities with a new musical color and a variety of promotions for fans.
Treasure showcased their accumulated musical capabilities without reservation through their special mini album 'PLEASURE' released on the 7th. The members participated in writing and composing the title track 'YELLOW' and songs, delivering their sincere feelings for fans with a musical color reminiscent of a warm spring day, receiving positive reviews from listeners.
Despite being a special mini album, Treasure achieved their career high. According to the Hanteo Chart, [PLEASURE] sold a total of 716,697 copies from the 7th to the 13th. They once again set their own record in initial sales volume, which is seen as an indicator of their core fandom.
Treasure also achieved first place in the 10th week (March 2, 2025, to March 8, 2025) for albums in the retail album institutional sector, becoming a double winner. The combined sales volume of overseas exports to countries like Japan and China, along with domestic sales over a day and a half, was 612,398 copies. Currently, they are steadily trending towards nearly 800,000 copies sold.
With these achievements and many moments shared with fans, it was an even more special comeback. They garnered enthusiastic responses throughout their activities with a variety of events such as music broadcasts, YouTube, radio appearances, surprise visits to pop-up stores, and White Day gift giveaways. Among them, the uplifting moment of achieving first place on MBC every1's 'Show! Champion' remains in everyone's memory.
Having successfully completed the activities for 'YELLOW,' Treasure will continue to connect with fans worldwide through their 'SPECIAL MOMENT' fan concert tour, which spans nine cities and 17 performances. From today (the 28th) to the 30th, they will launch the tour at Kyunghee University’s Peace Hall in Seoul. They will then head to North America and Japan to further expand their popularity.
[Photo] Provided by YG Entertainment
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