The enormous welfare benefits of the X-sak toast, with an annual revenue of 220 billion won, caught attention on 'A Billion Won Breakfast.'
The tvN Story program 'A Billion Won Breakfast' aired on the 27th.
The protagonist, who wrote a success story with annual revenue of 220 billion won, has been the founder of the K-toast brand for 22 years. Kim Ha-gyeong, CEO of X-sak Toast, shared her success story.
Kim noted, 'One day, the building owner asked why we open at 2 p.m., and I was scolded by the building owner,' she said, adding that they started operating from 7 a.m. Many students skipped breakfast, so toast was perfect for them. Kim said, 'To help hungry students, we kept the price as it is but gave them double portions of toast,' adding, 'After that, we couldn't close the doors due to long lines even until dawn.'
Kim indicated that she started the business by giving back to students. She shared a warm startup story, noting that her motherly generosity resonated with the students. She said that only her family knows the legendary sauce, and when various speculations arose, Kim said, 'It's a secret,' sparking curiosity. Kim, who created her current toast with the help of benefactors, stated, 'Money fell from the sky.'
She also shared about the company welfare benefits. She mentioned that they provide 5 million won for marriage, 10 million won for childbirth, and support for childcare allowances of 150,000 won per month until high school graduation. In May, known as the month of family, they offer 500,000 won, and there are also birthday and vacation support, and gold worth a don is provided upon promotion.
In addition, she pointed out that they offer health products, seasonal incentives, and even support for heating costs of 250,000 won per month for a whopping four months. There is even support for winter coats, and this super generous welfare system drew applause. Kim said, 'Employee welfare is a form of sharing; it's just sharing the rice cake we made together.' Oh Eun-young commented, 'It's a model of a kind-hearted spirit, and she also donates a lot,' paying her respects.
Kim even mentioned that they do not charge for franchise fees. She also said that they did not collect royalties until recently, stating, 'We were still not charging until we started receiving 150,000 won recently.' Kim noted, 'But we still make money, as sales are high and profits accumulate,' sharing her unique business method of low price and high volume.
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