The representative of the toast franchise, Kim Ha-kyung, who created a success myth with an annual revenue of 220 billion won with a 3,000-won toast, grants.
In the 6th episode of tvN STORY 'Breakfast Worth 100 Billion,' which airs at 8 p.m. on the 27th, the founder of K-toast, which boasts over 900 franchises nationwide and is number one in the Korean snack industry franchise, and the pride of K-toast, Kim Ha-kyung, will explore the secrets of success. On this day, former professional baseball player Kim Tae-kyun, known as 'eternal number 52,' will make a special guest appearance, joining Kim Ha-kyung in her 100 billion won daily life, raising anticipation.
Dr. Oh Eun-young, actor Lee Yi-kyung, and player Kim Tae-kyun visit Kim Ha-kyung's home. The home of Kim, which is revealed for the first time on the show, boasts a simple exterior that catches the eye. From the charming floral wallpaper to the household appliances used for over 30 years, and neatly arranged cosmetic samples, the appearance of the home reflects simplicity, leaving the cast in awe, saying it is 'an unrealistically realistic home.'
Moreover, Kim introduces her humble morning routine of preparing her own lunch and commuting using public transportation or carpooling without a private vehicle, surprising everyone once again. Dr. Oh Eun-young deeply empathizes with Kim's philosophy of minimizing unnecessary expenditure even at the cost of discomfort, sharing a heartfelt story of her father, who lived prudently throughout his life, and shedding tears.
The story of an ordinary housewife who challenged herself to start a toast business to support her family, which led to the creation of a national toast franchise brand, also heightens curiosity. Beginning with the episode where she opened her first toast shop of just 3 pyeong and described the influx of customers as 'money pouring down like snow from the sky,' it recounts precious encounters with a student who revealed the secret sauce recipe and vanished, and a customer who provided the idea for the crispy toast texture. Despite facing a crisis where the company almost fell apart, her steadfast yet sincere management style has driven growth, promising a heartwarming resonance.
In addition, on this day's broadcast, Kim will take the time to make toast for Dr. Oh Eun-young, Kim Tae-kyun, and Lee Yi-kyung after a long while. The three guests, who taste the original toast along with the special sauce, will use all sorts of deductions to figure out the sauce secret, bringing laughter. In particular, Kim Tae-kyun, who practices one meal a day, reportedly designated this day as 'cheat day' and showcased an exceptional eating broadcast. Additionally, Kim Tae-kyun hints at the secret to his success as a legendary number 4 batter and is said to have predicted this year's professional baseball rankings, further piquing interest in the show.
tvN STORY 'Breakfast Worth 100 Billion' airs every Thursday at 8 p.m.
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