On 'The Billion Dollar Breakfast,' the representative of X-Sok Toast, with annual sales reaching 220 billion won, grants appeared.
On the broadcast of tvN Story's 'The Billion Dollar Breakfast' on the 27th, X-Sok Toast's representative, Kim Ha-gyeong, grants appeared.
The protagonist is the founder of the K-toast brand for the 22nd year. It was Kim Ha-gyeong of X-Sok Toast, who is expanding beyond Korea to the world while maintaining the pride of a national snack.
Oh Eun-young noted, 'I am curious about the first starting point of this history,' and asked. Nicknamed a self-made man, Kim Ha-gyeong said, 'I had to be responsible for my livelihood,' and in fact was a full-time housewife who had never thought about starting a business. However, it was said that due to her husband's declining health, she was in a situation where she had to take on the responsibility for the livelihood alone.
She said she jumped into business at the age of 38 in 1995. Kim Ha-gyeong remarked, 'During difficult times, I read a passage from the book, “Business is the best,”' and thus started by recalling a toast she had eaten a long time ago. She mentioned that she started a 3-pyeong store toast shop near a university. Through benefactors, she created the current toast, and Kim Ha-gyeong said, 'Money fell from the sky.'
However, there was a desperate crisis as well. Kim Ha-gyeong, who allegedly operated for 18 hours a day, stated, 'Nosebleeds were basic, and I even had peptic ulcers and (facial paralysis) Bell's palsy,' noting that 'it was because my immunity had dropped,' and although business was good, she had to stop her business due to her health for seven years. However, she later passed on her business know-how to a struggling couple, leading to the establishment of 99 stores nationwide. Annual sales reached 220 billion won.
Kim Ha-gyeong even noted that she does not charge a franchise fee. Not only did she not charge royalties, but she also stated, 'I only started charging 150,000 won recently.' Kim Ha-gyeong said, 'Even so, I was able to earn money because things were selling well, so it accumulates,' sharing her unique business method of gaining profits through high volume and low margins.
Responding to this, Oh Eun-young said, 'It's good that it's not just for my benefit, but that everyone can live well, and it's important for everyone to help each other not to fail.' Kim Ha-gyeong responded, 'If the sincerity is conveyed, the growth and profits of our company will connect.'
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