The pop-up store for BTOB members Seo Eun-kwang, Lee Min-hyuk, Im Hyun-sik, and Peniel has drawn crowds.

Since the 20th, the 'BTOB X B'BE FRIENDS POP-UP 'Freshory: Laundry Lab'' has been operating at Hyundai Department Store's The Hyundai Seoul, located on the basement level 2, in the iconic zone, and has been seeing daily visitor lines since its opening.

This pop-up store is a project planned based on the official character development of BTOB. Collaboration with the women's social enterprise Flower Mari Cooperative and Clean Tech leader Cheongse has introduced limited products such as laundry detergent, soap, and hand soap. Various products uniquely made for each member's character, along with diverse events for fans, have garnered a strong response.

Everyone visiting the pop-up store can receive entry necklaces along with magnet advertisements and posters. Additionally, various events are being held, such as a mission-completion stamp collection event and a lottery for a Polaroid photo with purchases of MD products over 70,000 won.

Moreover, on the 21st, which was the 13th anniversary of BTOB's debut, an event was conducted giving candy to a total of 321 visitors at the pop-up store, further exciting global fans.

At this pop-up store, visitors can find a variety of products using the characters Hae-nyang, Ato, Rang-commi, and Bbe-mong of the four members, as well as various items such as laundry detergent, fabric softener, stain removers, laundry soap, and hand sanitizers. Since it is a meeting with social enterprises producing eco-friendly products, it has received a strong response not only from BTOB fans but also from general customers.

'BTOB X B'BE FRIENDS POP-UP 'Freshory: Laundry Lab'' will be available until April 2nd at Hyundai Department Store's The Hyundai Seoul, located on the basement level 2, in the iconic zone.

Meanwhile, BTOB successfully concluded their fan concert '2025 BTOB FAN-CON '3,2,1 GO! MELympic'' held at Olympic Hall, Olympic Park in Seoul from the 21st to the 23rd.

[Photo] BTOB Company

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