The group ILLIT has become the new face of an ion drink brand, symbolizing a clear and innocent image.
According to the agency Belift Lab on the 26th, ILLIT (Yoona, Minju, Mocha, Wonhee, Iroha) has been selected as the 30th model for Pocari Sweat of Dong-A Otsuka.
Earlier, member Wonhee served as the 29th model for this brand. The team (girl group) contract is the second in Pocari Sweat's history, following TWICE in 2017.
Pocari Sweat stated, "ILLIT is a group with bright and vibrant charm, well-suited to the brand's refreshing and healthy image," explaining the reasons for selecting them as models. "We believe that the brand message of supporting the individuality and youth of teenagers who boldly forge their own paths will be well conveyed through ILLIT."
Pocari Sweat advertisements are a 'gateway of stardom' where popular stars of the time pass through. Past models include actors Son Ye-jin, Han Ji-min, Park Shin-hye, Kim So-hyun, and TWICE. ILLIT has also displayed their presence as a 'teen icon' representing the proactive and independent spirit of teenagers.
Meanwhile, on the 25th, ILLIT celebrated their first anniversary and has received consistent love both domestically and internationally. They recently won the 'Best New Artist (K-pop)' award at the 2025 iHeartRadio Music Awards, an award for newcomers. In addition, they achieved a total of 13 awards, including seven newcomer awards at major music awards in South Korea and Japan.
[Photo] Belift Lab
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