The group Treasure gifted fans a special "PLEASURE" throughout March with their relentless activities.
After releasing their special mini album "PLEASURE" on the 7th, Treasure engaged in more vigorous activities than ever. As this was their first new release in approximately 1 year and 8 months, they perfectly kept their promise to meet the expectations of fans who have consistently shown their affection.
In fact, Treasure captivated fans by traversing various realms, including music broadcasts, pop-ups, YouTube, and radio. Particularly, the first week of their comeback, which showcased the title track "YELLOW" and the included track "SARURU," served as a signal of their dynamic efforts, leading to a positive response.
Through numerous YouTube contents and radio grants, they showcased their unique eloquence and delightful entertainment sense, bringing joy. Thanks to their remarkable team chemistry, they left an impression not only on fans but also on the general public with their musical capabilities and friendly charm.
They also made a surprise visit to a pop-up store commemorating the release of "PLEASURE," expanding their offline engagement. Treasure completed a unique event by sharing warm eye contact with fans and even giving away White Day gifts, shining a light on their exceptional love for fans.
Furthermore, through this activity, Treasure has embarked on challenges in new fields. Members Dohyun and Haruto have challenged themselves as DJs on MBC radio's "Friends Broadcasting Team," revealing another potential with their stable voices and relaxed hosting.
Treasure said, "As this activity has been prepared with sincere thought for our fans, we hope it has been a joyful time for everyone," adding, "Let's create special memories together at the fan concert tour 'SPECIAL MOMENT' to be held from the 28th to the 30th at Kyunghee University’s Peace Hall."
[Photo] Provided by YG Entertainment.
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