Ive member An Yujin has been selected as an ambassador for Laboh.
The scalp skincare brand Laboh released An Yujin's photoshoot on the 24th and announced her selection as ambassador.
The released photoshoot features An Yujin posing with brand products along with her long hair hairstyle that beautifully shines, drawing a warm response from global fans.
An Yujin's unique confident smile and healthy, vibrant hair expression from the scalp created an elegant yet luxurious atmosphere.
The brand will unveil content created with newly appointed ambassador An Yujin along with the launch of the campaign 'Let’s fill with hair, filler.' An Yujin's vibrant and attractive visuals expressing strong yet soft hair will be visible from April in outdoor advertisements around Seongsu, Gangnam, Hongdae, and Myeongdong, including the brand's official account.
Additionally, there are plans to present various events for fans, including short-form videos, An Yujin's photo cards, a limited launch planning set, Polaroids, and merchandise products, which further raises expectations.
A brand representative noted, 'An Yujin's strong and bright image, wide recognition, and professional demeanor as an artist align well with Laboh's goals,' adding, 'We hope to expand Laboh's customer base with the new hair strengthening clinic line alongside An Yujin.'
An Yujin is expected to continue various activities as Laboh's ambassador starting with this photoshoot, demonstrating her powerful influence as a representative icon of the MZ generation.
Meanwhile, the group Ive, to which An Yujin belongs, will hold their third fan concert 'Ive Scout' on April 5 and 6 at the KSPO Dome in Olympic Park, Seoul, following a sold-out show.
[Photo] Laboh
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