As a result of big data analysis on the brand reputation of trot singers in March 2025, Lim Young-woong ranked first, followed by Kim Yong-bin in second place and Park Ji-hyun in third.
The Korea Corporate Reputation Research Institute extracted 92,747,738 pieces of big data on the brand reputation of trot singers from February 23, 2025, to March 23, 2025, to analyze the brand reputation index based on consumer participation index, media index, communication index, and community index. Compared to 83,111,751 pieces of big data from February, this represented an increase of 11.59%.
The brand reputation index is an indicator created through brand big data analysis, revealing that consumers' online habits significantly influence brand consumption. The analysis of the brand reputation of trot singers can measure positive and negative evaluations, media attention, and the level of consumer interest and communication. The brand reputation ranking recommendation index was included as a weight in the brand reputation algorithm.
The ranking of trot singers in March 2025 for brand reputation analysis is as follows: Lim Young-woong, Kim Yong-bin, Park Ji-hyun, Son Bin-ah, Park Seo-jin, Lee Chan-won, Na Hoon-a, Ahn Seong-hun, Jin Hae-seong, Yeong Tak, Son Bin-ah, Song Ga-in, Nam Jin, Jang Yoon-jung, Kang Moon-kyung, Jin Sung, Jung Dong-won, Cheon Nok-dam, Kim Da-hyun, Choi Soo-ho, Shin Seung-tae, Jeon Yu-jin, Tae Jin-ah, Mai Jin, Seol Un-do, Hong Jin-young, Choi Jae-myung, Jang Min-ho, Kim So-yeon, and Kang Jin.
Lim Young-woong, who recorded first place in brand reputation among trot singers, had a participation index of 1,307,253, media index of 1,487,016, communication index of 2,507,816, and community index of 1,419,300, with a brand reputation index of 6,721,385. Compared to the brand reputation index of 6,742,064 from February, this represents a decrease of 0.31%.
In second place, Kim Yong-bin had a participation index of 1,329,879, media index of 2,535,018, communication index of 711,245, and community index of 578,658, resulting in a brand reputation index of 5,154,800.
In third place, Park Ji-hyun had a participation index of 568,098, media index of 1,013,582, communication index of 919,458, and community index of 941,920, resulting in a brand reputation index of 3,443,058. Compared to the brand reputation index of 3,461,466 from February, this represents a decrease of 0.53%.
In fourth place, Son Bin-ah had a participation index of 787,950, media index of 1,527,174, communication index of 454,632, and community index of 565,433, resulting in a brand reputation index of 3,335,189.
In fifth place, Park Seo-jin had a participation index of 742,017, media index of 1,017,915, communication index of 482,680, and community index of 958,175, resulting in a brand reputation index of 3,200,788. Compared to the brand reputation index of 2,620,884 from February, this represents an increase of 22.13%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, noted, "As a result of big data analysis on trot brand reputation in March 2025, the Lim Young-woong brand recorded first place. Analyzing the trot brand category, compared to 83,111,751 pieces of big data from February, this showed an increase of 11.59%. A detailed analysis revealed that brand consumption increased by 10.59%, brand issues increased by 24.57%, brand communication increased by 25.31%, while brand diffusion decreased by 2.01%."
He further stated, "The Lim Young-woong brand, which recorded first place in brand reputation for trot singers in March 2025, showed high results in link analysis with the terms 'communicate, record, donate,' and in keyword analysis, with terms 'Hero Era, fan club, I'm Here, the Stadium.' In the positive-negative ratio analysis, the positive ratio was analyzed at 90.42%."
The analysis of trot singers' brand reputation in March 2025 included Lim Young-woong, Kim Yong-bin, Park Ji-hyun, Son Bin-ah, Park Seo-jin, Lee Chan-won, Na Hoon-a, Ahn Seong-hun, Jin Hae-seong, Yeong Tak, Son Bin-ah, Song Ga-in, Nam Jin, Jang Yoon-jung, Kang Moon-kyung, Jin Sung, Jung Dong-won, Cheon Nok-dam, Kim Da-hyun, Choi Soo-ho, Shin Seung-tae, Jeon Yu-jin, Tae Jin-ah, Mai Jin, Seol Un-do, Hong Jin-young, Choi Jae-myung, Jang Min-ho, Kim So-yeon, Kang Jin, Lin, Son Tae-jin, Park Gun, Nam Seung-min, Chun Gil, Kim Su-chan, Eun Ga-eun, Enoch, Joo Hyun-mi, Shin Yoo, Kim Yeon-ja, Kim Yong-im, Yang Ji-eun, Na Tae-joo, Oh Yoo-jin, Nam Seung-min, Kim Hee-jae, Hong Ji-yoon, Cho Hang-jo, Choi Baek-ho, Kim Tae-yeon, Oh Seung-geun, Lee Seung-yeon, Choo Hyuk-jin, Shin Sung, Jin Wook, Park Hyun-bin, Hong Ja, Kang Hye-yeon, Na Young, Park Sang-cheol, Kim Hye-yeon, Yo Yo-mi, Jeong Seo-joo, Jeong Mi-ae, Jo Jeong-min, Kim Joong-yeon, Jae Ha, Geum Jan-di, Kim Kyung-min, Jang Hye-ri, Miss Kim, Kim So-yoo, Maria, Choi Woo-jin, Bae Ah-hyun, Min Su-hyun, Park Gu-yun, Choi Jin-hee, Byeol Sarang, Park Hye-sin, Na Sang-do, Yang Ji-won, Kim Yang, Jeong Da-gyeong, Park Min-soo, Kim Na-hee, Park Seong-on, Gong Hun, Jin Mi-ryung, Kim Soo-hee, Jin Si-mon, Yoon Soo-hyun, Lim Seo-won, Seo Joo-kyung, Park Joo-hee, Yoo Ji-na, Hwang Yoon-sung, Yoon Tae-hwa, and Kim Ui-young.
[Photo] OSEN DB, captured from broadcast.
[OSEN]