SLL's Label Studio Slam (CEO Yoon Hyun-jun) has confirmed Lee Hyori as the MC for the new makeup survival program "Top Class Makeup Survival – Just Makeup" (hereafter "Just Makeup").
"Just Makeup" (planned by Yoon Hyun-jun, directed by Shim Woo-jin) is the world's first full-fledged makeup survival program that features not only top domestic artists representing K-beauty but also renowned makeup experts and emerging beauty creators active overseas. In particular, it is raising expectations as Lee Hyori, a self-proclaimed Korean beauty icon who has led various trends, joins as the main MC.
Since her debut, Lee Hyori has consistently presented her unique style and trends, establishing herself as an icon leading trends not only in music but also in the beauty field. She has once again partnered with CEO Yoon Hyun-jun, who planned "Hyori's Homestay," to make her comeback as a beauty program host.
The new makeup survival program "Just Makeup" has received intense interest from makeup artists and creators both domestically and internationally since its production's early stages, leading to an influx of applications. The recently confirmed lineup of top-tier participants includes celebrity makeup artists, global beauty influencers, and experts from various fields. It is expected to enhance communication with K-beauty fans worldwide and elevate the global status of K-beauty.
Meanwhile, SLL's Label Studio Slam has emerged as a global production company after successfully producing various genres of content, such as "Singer Gain" and the "Crime Scene" series, and achieving success with Netflix's "Culinary Class Wars" last year. It is expected that "Just Makeup" will serve as an opportunity to showcase the excellence and creativity of Korean makeup artists to the world.
"Just Makeup" is scheduled to meet viewers worldwide through major domestic and international platforms in the second half of 2025.
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