'MZ wannabe icon' IVE's Jang Wonyoung continues to boast great popularity.
Jang Wonyoung, who gained significant popularity with her outstanding star quality since her debut, became the focal point of attention in South Korea through the catchphrase 'Lucky Biki' in 2024, igniting a super positive syndrome. Strongly supported by this, she has recently been chosen as Woori Bank's new advertisement model, securing a spot in the financial sector, known as a symbol of trust and an indicator of top stars' popularity.
Now, it has become common to say 'the Jang Wonyoung era,' with everything related to her, from books to fashion and makeup, becoming a hot topic. Amid this, Jang Wonyoung continues to make a brilliant impact in 2025, not only with her main job in music but also by excelling in various broadcasts, serving as an ambassador, and appearing as a magazine cover model.
◆ The fashion world is 'Wonyoung-holic'... Dominating magazine covers
With her tall stature, perfect proportions, and striking facial features, Jang Wonyoung, recognized as a leading visual member of K-pop, is receiving enthusiastic calls from prestigious fashion magazines both domestically and abroad.
This year alone, Jang Wonyoung adorned the digital cover of 'Cosmopolitan' for February, the March issue of 'Vogue Korea,' the April issue of 'Grazia China,' and the April issue of 'Dazed Korea,' perfectly showcasing a variety of styles and solidifying her position as a fashion icon.
Additionally, since becoming the ambassador for the Italian luxury fashion brand Miu Miu in 2021, Jang Wonyoung has recently attended the Miu Miu 2025 F/W collection fashion show at Paris Fashion Week, shining with her presence. Appearing in a 'cowgirl' concept outfit, she exuded an unreal visual charm, showcasing her allure as the 'human Miu Miu' while drawing the spotlight of the global fashion world.
◆ Rank first in individual brand reputation for girl groups for two consecutive months... All-kill in popularity metrics
Jang Wonyoung is known as a 'box office guarantee' who drives high viewership and popularity whenever she appears on broadcasts. As evidence, after appearing on tvN's 'You Quiz on the Block' (hereinafter 'You Quiz') in January, Jang Wonyoung ranked first in the third week of January in the non-drama participant popularity sector of integrated TV-OTT metrics announced by Good Data Corporation's FUNdex, and the book 'The Teachings of the Enlightened' she mentioned on 'You Quiz' recorded a 76-fold increase in sales compared to the previous week (based on Kyobo Bookstore), astonishing everyone.
Furthermore, Jang Wonyoung ranked first in the individual brand reputation for idols and girl groups for February 2025 and for March 2025, as announced by the Korean Corporate Reputation Research Institute. She successfully maintained her position at the top of the individual brand reputation for girl groups for two consecutive months, surpassing various metrics that gauge public interest and solidifying her overwhelming popularity.
◆ Independent lyricist → Lyricist for title track... Seizing 'main job moments'
While making the most of a fruitful year, Jang Wonyoung is not neglecting her main profession. Having participated in independent songwriting for songs in IVE's albums like 'Mine,' 'Shine With Me,' 'OTT,' and 'Blue Heart,' she also challenged herself by writing the lyrics for the title track 'ATTITUDE,' which was released last month on the 3rd.
'ATTITUDE' reflects the 'IVE mentality' of accepting situations cheerfully, as the only thing one can change in an unchangeable situation is their attitude. Partnering with lyricist Seo Ji-eum, who contributed to building the narrative of IVE's narcissism, Jang Wonyoung expressed this in the lyrics, receiving enthusiastic praise from listeners both domestically and abroad, and driving explosive popularity with her signature move, the 'Wonyoung Turn,' which is the highlight choreography of 'ATTITUDE.'
Having gained attention for her exceptional talent and outstanding appearance at a young age after her debut, Jang Wonyoung earned the nickname 'God+Baby' (God+아기). She has now grown into an irreplaceable 'MZ wannabe' with 'Lucky Biki' and a positive mindset, serving as a role model for many. In 2025, she continues to create a strong sensation across various fields, raising anticipation for how she will captivate the public once again throughout the year.
Meanwhile, IVE, of which Jang Wonyoung is a member, released their third mini album 'IVE EMPATHY' on the 3rd of last month, achieving 11 wins in music shows with the pre-release song 'REBEL HEART' and 4 wins with the title track 'ATTITUDE,' bringing their total to 15 wins in music shows. Having wrapped up their comeback activities successfully, IVE is scheduled to hold their third fan concert 'IVE SCOUT' at the KSPO Dome (former gymnastics stadium) in Olympic Park, Seoul, on April 5 and 6, to meet with fans.
[Photo] Starship Entertainment
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