The alcoholic beverage brand Kyung established by Sung Si-kyung is expanding its distribution channels with the offline sales of its rice wine 'Kyungtakju 12 degrees' following its online launch.
The representatives of the alcoholic beverage brand Kyung established by Sung Si-kyung decided to supply 'Kyungtakju 12 degrees' to restaurants suitable for pairing.
'Kyung Choice,' conducted by the brand Kyung, has prioritized selecting restaurants that are well-known for their pairing dishes with 'Kyungtakju 12 degrees' and where the delivery and storage of this rice wine are convenient.
Since it is a restaurant carefully selected by the brand Kyung, consumers can experience the harmonious taste of 'Kyungtakju 12 degrees' through highly trusted pairings. Furthermore, collaboration with restaurants featured on Sung Si-kyung's popular YouTube segment, 'I'll Eat It,' is expected to introduce 'Kyungtakju 12 degrees' in various renowned eateries.
This sale was arranged to provide consumers with the opportunity to quickly experience 'Kyungtakju 12 degrees' not only at the official online mall but also offline. The brand Kyung aims to continuously expand the number of restaurants supplied under 'Kyung Choice,' strengthening consumer accessibility and building brand recognition.
Additionally, 'Kyungtakju 12 degrees' was selected for the Korean rice wine category at the '2025 Korea Wine & Spirits Awards,' a prominent domestic alcohol evaluation event, continuing its award-winning streak for two consecutive years, recognized as a superior drink by experts. Moreover, it is currently available for purchase at Qoo10, an online open market in Japan, receiving a warm response from local consumers and gaining popularity overseas.
Meanwhile, the offline sales locations for 'Kyungtakju 12 degrees' can be found on the official site and social media channels.
[Photo] SK Jaywon Co., Ltd.
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