"In the 'Billion Won Breakfast,' Chairman Kim Young-ki revealed the story of how he selected Lee Young-ae as the advertising model, laying the groundwork for a success myth.
The tvN STORY 'Billion Won Breakfast,' which was released on the 20th, aired.
Chairman Kim Young-ki, the founder of Company H, appeared, and it was announced that a cumulative revenue of 2.1 trillion won had been achieved since his birth in 1949, surprising everyone.
In particular, he shared the story of the juicer that made him who he is today. Chairman Kim said, "It took more than 10 years for the finished goods to come out, and there were no bank loans" and added, "My wife had to use private loans and borrow money from acquaintances, and I threw away my pride to borrow living expenses. Despite the pressure from the loan sharks, I was all in on development, and it was possible because I had a wife who believed in me."
Afterward, he achieved the number one sales position through home shopping. Chairman Kim noted, "The advertising model is also important; at that time, Lee Young-ae was a CF top star," and mentioned, "Lee Young-ae, who is famous as 'a woman like oxygen,' accepted after endless determination, and she said she actually used the product and liked it, leading to an advertising contract."
He then conveyed that, "As Lee Young-ae's status rose, so did the brand value; my strategy was correct." However, Chairman Kim's wife recalled, "I was surprised by Lee Young-ae's high advertising fees, but my husband's stubbornness was strong. I would wake up to the sound of loan sharks demanding money, and it was frightening. Still, I always had faith in my husband."
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