The best-selling novel and ENA drama ‘Kidnapping Day’ has been newly reborn as a webtoon.

On the 13th, the webtoon ‘Kidnapping Day’, released exclusively through Ridii, presents a distinctive perspective differencing from the original novel and drama, delivering a refreshing experience.

The novel ‘Kidnapping Day’ (writer Jeong Hae-yeon, publisher Sigongsa) tells the story of a bumbling kidnapper and a genius girl, encapsulating a delightful everyday mystery, and continues to be beloved as a best-seller. The ENA drama ‘Kidnapping Day,’ which is based on this original work, aired in the second half of 2023 and was selected as the ‘Best Korean Drama of 2023’ by Forbes, proving the strong competitiveness of the intellectual property.

The webtoon ‘Kidnapping Day’ has garnered great expectations along with the announcement of its production. This is because it promises to unfold from a completely different perspective than the original novel and drama. The webtoon ignites readers' interest by featuring Seo Hye-eun, who was portrayed as a villain in the original.

From the process of deciding to kidnap to her childhood experiences in a genius kid project, and her romantic relationship and marriage with Myung-jun. It will delicately unravel various stories of Seo Hye-eun that have not been explored elsewhere, showcasing the narrative that made her a villain. This storyline and character reinterpretation is expected to offer new enjoyment to existing fans and attract first-time readers with an engaging female villain narrative.

‘Kidnapping Day’ is an intellectual property gaining attention not only in Korea but also in the global market. Content studio ASTORY has confirmed a co-production remake of ‘Kidnapping Day’ with British production company SHUK. SHUK is a UK subsidiary of Studio Hamburg Production Group (SHPG), one of Europe’s largest media groups. This demonstrates that ‘Kidnapping Day’ possesses a compelling storytelling ability that can resonate not only domestically but also in overseas markets, including Europe.

With the successful expansion of the original intellectual property, the webtoon ‘Kidnapping Day’ is also gathering fans' expectations. In addition to the solid narrative of the original novel and the well-made drama that has proven the intellectual property power, it will provide readers with fresh enjoyment through unique stories and characters that can only be seen in the webtoon, along with its artistic illustrations.

Meanwhile, the webtoon ‘Kidnapping Day’ is serialized exclusively on Ridii and new episodes are released every Thursday.

[Photo] A.I.M.C.

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