The new group KiiiKiii (Kiki: Jiyu, Isol, Sui, Ha-eum, Kiya) has successfully completed its pre-debut activities.
On 16th, Kiki unexpectedly launched an intense promotion by pre-releasing the music video for the title track 'I DO ME' from their debut album 'UNCUT GEM,' without providing any information or teasers about the members.
The pre-released music video for 'I DO ME' showcased Kiki's unconventional charm with its free concept captured in nature, catchy music, and the members' distinct vocals, drawing a hot response immediately after its release, securing the No. 1 spot on the domestic YouTube trending videos within 12 hours and maintaining the top spot for four consecutive days. It also rose to the top ranks on QQ Music and Line Music charts and received focused attention from The Hollywood Reporter.
On the 23rd, Kiki once again made a strong impression with the music video for the album track 'DEBUT SONG.' The unique effects and retro subtitles evoked nostalgia for many, and the raw charm celebrating the debut by borrowing a birthday melody delivered a pleasant shock, dominating various communities and social media. The video again climbed to YouTube's trending videos within 12 hours, solidifying its overwhelming buzz.
Kiki's efforts did not cease in music broadcasts and various content. Since their first performance of 'I DO ME' on the 27th of last month, they bravely showcased live performances, revealing excellent live skills and unique vocals as they continued to perform, demonstrating their strong stage presence over three weeks, cementing their status as a 'monster rookie.' Their first radio debut was also successful. On the 3rd, Kiki appeared on SBS Radio PowerFM's 'Wendy's Young Street,' displaying delightful and candid talk along with diverse live performances, raising expectations for Kiki's infinite possibilities in the future.
Furthermore, Kiki is showcasing a powerful presence by adorning covers of major domestic fashion magazines, as well as being the first K-pop group to feature on the cover of Ten Magazine USA before their official debut. Recently, they ranked No. 1 in the rookie idol brand reputation for March 2025 and No. 8 in the girl group brand reputation for March 2025, demonstrating their noticeable impact even before official debut.
Among these, Kiki recorded a peak of No. 4 on the Melon HOT 100 chart with the pre-released song 'I DO ME' (as of 30 days after release) and has continued to rise steadily, having settled into the top 100. They are maintaining their momentum across major domestic music charts such as Bugs, Vibe, Genie, Flo, YouTube Music, and Spotify (South Korea).
Through their agency Starship Entertainment, Kiki noted, "Three weeks have felt so short, filled only with joyful and happy memories. As so many people enjoy Kiki's music and performances, my confidence has grown day by day, and I feel like I could do anything while having fun. I thank everyone who has supported us and promise to surprise you with Kiki's unique charm, so please look forward to the debut album 'UNCUT GEM' releasing on March 24."
Through the members' diverse charms, distinctive promotions and music, along with their dazzling achievements, Kiki has captured attention globally beyond Korea and has completed their pre-debut activities, being dubbed the 'most anticipated newcomer of 2025.' They are set to release their first mini-album 'UNCUT GEM' on the 24th, promising to deliver joy to the music industry once again.
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