Big Bang's G-Dragon ranked first in the boy group personal brand reputation.
On the 15th, the Korea Corporate Reputation Research Institute announced that in the analysis of the boy group personal brand reputation for March 2025, Big Bang's G-Dragon ranked first, ASTK's Cha Eun-woo second, and BTS's Jin third.
The Korea Corporate Reputation Research Institute extracted big data from 755 boy group personal brands from the 15th of last month until today (the 15th), totaling 76,924,994, and analyzed the brand reputation index using participation index, media index, communication index, and community index based on consumer behavioral analysis. This represents an increase of 1.22% compared to last month's total of 76,000,131.
The brand reputation index is an indicator created through brand big data analysis that identifies how consumer online habits significantly influence brand consumption. It allows for measurement of positive and negative evaluations of boy group personal brands, media interest, and the level of consumer engagement and communication. The analysis of boy group personal brand reputation also included brand value evaluation analysis and qualitative assessments from brand reputation monitors, with recommendation indicators weighted accordingly.
The ranking for the top 30 boy group personal brand reputations in March 2025 was analyzed as follows: Big Bang's G-Dragon, ASTK's Cha Eun-woo, BTS's Jin, BTS's Jimin, BTS's Jungkook, BTS's V, Wanna One's Hwang Min-hyun, Rise's Won-bin, Wanna One's Kang Daniel, BTS's J-Hope, Wanna One's Park Ji-hoon, Super Junior's Heechul, SHINee's Key, EXO's Baekhyun, BTS's RM, Big Bang's Daesung, NCT's Doyoung, BTS's Suga, Super Junior's Kyuhyun, SHINee's Taemin, ATEEZ's San, SHINee's Minho, The Boyz's Ju-yeon, Big Bang's Taeyang, Rise's Sohee, Seventeen's Mingyu, Wanna One's Ong Seong-wu, NCT's Jaehyun, Super Junior's Siwon, and The Boyz's Hyun-jae.
Big Bang's G-Dragon, who recorded first place in boy group personal brand reputation, achieved a participation index of 2,989,773, a media index of 1,623,686, a communication index of 1,585,572, and a community index of 1,740,139, resulting in a brand reputation index of 7,939,171. Compared to last month's brand reputation index of 5,656,160, this represents an increase of 40.36%.
In second place, ASTK's Cha Eun-woo achieved a participation index of 1,470,986, a media index of 1,338,534, a communication index of 1,211,365, and a community index of 1,770,260, resulting in a brand reputation index of 5,791,145. Compared to last month's brand reputation index of 6,031,598, this represents a decrease of 3.99%.
In third place, BTS's Jin achieved a participation index of 229,361, a media index of 228,549, a communication index of 1,046,219, and a community index of 1,887,213, resulting in a brand reputation index of 3,391,342. Compared to last month's brand reputation index of 2,667,714, this represents an increase of 27.13%.
In fourth place, BTS's Jimin achieved a participation index of 266,820, a media index of 265,686, a communication index of 1,264,803, and a community index of 1,336,767, resulting in a brand reputation index of 3,134,076. Compared to last month's brand reputation index of 2,735,387, this represents an increase of 14.58%.
In fifth place, BTS's Jungkook achieved a participation index of 162,873, a media index of 166,057, a communication index of 1,242,626, and a community index of 1,273,005, resulting in a brand reputation index of 2,844,561. Compared to last month's brand reputation index of 2,183,565, this represents an increase of 30.27%.
Korea Corporate Reputation Research Institute Director Koo Chang-hwan noted, "In the analysis of the boy group personal brand reputation for March 2025, Big Bang's G-Dragon brand ranked first. Analyzing the boy group personal brand category, this represents a 1.22% increase compared to last month's boy group personal brand big data total of 76,000,131. A detailed analysis shows that brand consumption increased by 13.84%, brand issues increased by 3.59%, brand communication decreased by 2.50%, and brand dispersion decreased by 2.14%."
He also explained, "In March 2025, the brand of Big Bang's G-Dragon, which ranked first in boy group personal brand reputation, showed high scores in link analysis with phrases such as 'unmatched, powerful, and showcase', and in keyword analysis with 'too bad, good day, and wheelbarrow.' The positive ratio was analyzed at 91.08% in the positive-negative ratio analysis."
[Photo] OSEN DB, provided by the Korea Corporate Reputation Research Institute.
[OSEN]