Beauty brand Dinto has decided to terminate its contract early with actor Kim Soo-hyun, who has been embroiled in allegations of dating the late Kim Sae-ron since her minor years.
On the 15th, a Dinto representative stated, "Dinto has decided to terminate our advertising model contract with Kim Soo-hyun. Regarding the recent controversy, we believe it is right to uphold the principles of good faith in our relationship and contract as partners with him. Therefore, until there is an official statement from Kim Soo-hyun or his agency, it has been difficult to proceed immediately with our official position announcement and the termination of the model contract."
According to Dinto, the model contract with Kim Soo-hyun was valid for one year and was set to remain in effect until August.
The Dinto representative noted, "After confirming the agency's position statement from the previous day, we judged there are significant reasons making it difficult to fulfill the advertising model contract, and we are currently in the official process of terminating the relevant contract through our lawyer."
Additionally, "We made this decision to uphold the values pursued by the Dinto brand and to maintain consumer trust. In the future, we will continue to make careful and responsible decisions that align with consumer trust and realize value through more meaningful projects."
Kim Soo-hyun is recently facing allegations from the YouTube channel "Garose-ro Research Institute" (hereafter "Gaseyeon") and the family of Kim Sae-ron, claiming they dated for six years starting from Kim Sae-ron's third year of middle school, when she was 15.
On the 14th, Golden Medalist urgently released a second position statement regarding broadcasts aimed at Kim Soo-hyun from the YouTube channel 'Gaseyeon.' In the official statement, Golden Medalist confirmed that Kim Soo-hyun and Kim Sae-ron were indeed past lovers but stated they dated from 2019, after Kim Sae-ron became an adult, until 2020. According to the agency, they were in a relationship from the summer of 2019 until the fall of 2020, after Kim Sae-ron became an adult.
On that day, the late Kim Sae-ron's mother stated through 'Gaseyeon,' "Sae-ron has never lied to the media. She has never pretended to be someone she is not for publicity, nor was she a girl who only enjoyed entertainment with friends. She did not create dating rumors with manipulated photos. However, Lee Jin-ho and Cyber Leka created false articles, dragging the daily life of an ordinary, promising young actress and her family into hell. Furthermore, Golden Medalist portrayed Sae-ron as a lying, frantic girl, saying the intentions behind the photos she posted were unclear."
Below is the full official statement.
Hello, this is Dinto. Dinto has decided to terminate its advertising model contract with Kim Soo-hyun. Regarding the recent controversy, we believe it is right to uphold the principles of good faith in our relationship and contract as partners with him. Therefore, until there is an official statement from Kim Soo-hyun or his agency, it has been difficult to proceed immediately with our official position announcement and the termination of the model contract. For reference, the model contract with Kim Soo-hyun was valid for one year and was set to remain in effect until August 2025.
After confirming the agency's position statement from the previous day, we judged there are significant reasons making it difficult to fulfill the advertising model contract, and we are currently in the official process of terminating the relevant contract through our lawyer.
We made this decision to uphold the values pursued by the Dinto brand and to maintain consumer trust. In the future, we will continue to make careful and responsible decisions that align with consumer trust and realize value through more meaningful projects. Thank you.
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